The BCAMA TBWA Speaker Series Proudly Presents:
JACK - FM - Playing what they want and defying
expectations

You listen to them on the radio,
now listen to them in person
JACK-FM seems to be pushing all the right buttons. The new classic hits radio
station's format change has been a smash and Vancouver market share ratings
are huge.
Starting soon, there will be two more reasons to tune into JACK-FM: popular
radio personalities Larry and Willy will join veteran air waver Kerry Marshall
at the station.
Build connections at the first BCAMA TBWA Speakers Series of the year and
find out:
- What's behind one of the most successful format changes in local radio
history?
- What helped JACK-FM jump into the No. 2 spot?
- What challenges does JACK-FM face in competing
with several stations through a broad play list?
- How will JACK-FM avoid becoming a jumping jack
flash in the pan
 |
Paul Fisher
Vice President,
Vancouver Market Manager
Rogers Broadcasting Limited
|
Wednesday October 29, 2003
Morris J. Wosk Centre for
Dialogue, 580 West Hastings Street, Vancouver
|