American Marketing Association of British Columbia Chapter

32nd Annual BCAMA Marketer of the Year Gala Event kicks off 2003-2004!

Discover what is behind the BC Lottery Corporation's success at this year's BCAMA Marketer of the Year Event. It's your opportunity to hear more about their leading-edge ideas and strategies, and to network on surely the most prestigious night in our industry.

"BCLC's marketing story demonstrated strategic thinking, organizational strength, effective execution and obvious market success," says Janet Andersen, BCAMA Chapter President. "They took big risks, but were smart about how they deployed their resources. Perhaps that's the biggest lesson this year's winner is able to impart to the rest of the business community."

Pamela Martin, Co-Anchor of CTV's News at Six will pay tribute to previous Marketer of the Year winners in a special Hall of Fame segment during the Awards ceremony

New additions to the enticing items up for bid in our Silent Auction at this year's Marketer of the Year event offer attendees more exciting opportunities to win big! The new Silent Auction prizes include personal maid service and a personal chef service, and a prize package from Mission Hill winery including a trip for two to Kelowna , VIP tour and estate room tasting, dinner, accommodation, and a bottle of Mission Hill's coveted Reserve Merlot. Our door prizes for the event include personal use of the Lotto Super 7 Hummer, a $200 spa gift certificate and a trip for two to Las Vegas courtesy of Hume Travel. Each guest will also receive a Keno draw ticket and pre-season Vancouver Canucks ticket, complements of BC Lottery Corporation.

Date: Wednesday, September 24, 2003

Thank You to our generous sponsors!

What is the Marketer of the Year Award?
One of BC's most prestigious marketing awards, MOY is the highest award given by the BC Chapter of the American Marketing Association (BCAMA). It is awarded to a company who has implemented exceptional marketing strategies and has shown outstanding results in the marketplace.

When Was The First Marketer Of The Year Awarded?
It was awarded in 1971 to the Nissan Automobile Company. The event was a formal evening held in the ballroom at the Hotel Vancouver with an actual Datsun Car as the centerpiece.

How Are The Companies Selected For Marketer Of The Year?
Nominations for this award are solicited from throughout the marketing community and are reviewed on the following criteria:

Effective application of marketing principles
Planning, development and execution of successful marketing strategies
Demonstrated results in the marketplace
Maintains a marketing office in British Columbia

From these nominations, the selection committee narrows the field to three finalists. The BCAMA Selection Committee represent the marketing community - past winners, agency and media representatives and key industry people who have the knowledge and background to select the BCAMA Marketer of the Year. These finalists prepare a comprehensive submission focused on the areas of Planning, Strategy, Execution and Results. From these three submissions, our esteemed Selection Committee chooses the next BCAMA Marketer of the Year.

Think your company should be the next BCAMA Marketer of the Year?

Want more info on the BCAMA Marketer of the Year selection process? (0.1MB PDF)

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