The ABCs & WTFs of Marketing Automation
We’re kicking-off the new BCAMA season in a big way—with a Thought Leadership Speakers luncheon on the topic Marketing Automation. In addition to being one of the hottest topics and most used buzzwords in our industry today, Marketing Automation represents a tremendous opportunity for marketers to revolutionize the way they think about connecting with the customers, clients, and prospects in the digital era. And that’s precisely what our featured speakers and panel of industry experts will delve into and share with you on Wednesday September 28th—at the Vancouver Club.
In case you were unaware, Marketing Automation refers to the software that exists with the goal of automating marketing actions—including emails, social media, and other website actions. While this type of technology was designed to simplify the online marketing process, if not done with proper attention to the customer’s needs it can come across as being impersonal. And so you’ll hear all about the ABCs and WTFs of Marketing Automation from some of the most knowledgeable and insightful minds—including those from the likes of industry leaders Traction On Demand, SalesForce, and Rocket Fuel. As well, we’ll be hearing from one or two high profile organizations that are currently having great success with their Marketing Automation efforts.
So whether you’re familiar with notion of Marketing Automation but want to gain deeper insight OR you’re seeking a general introduction and guidance on the subject, we invite you to join us on Wednesday, September 28th –for the upcoming Thought Leadership luncheon on The ABCs & WTFs of Marketing Automation.
This will be our first event of our new BCAMA season and we expect to have another sold-out event…so be sure to book early—to ensure your seat AND to take advantage of the early bird savings.
Wednesday, September 28, 2016
11:30 – 11:45 Registration
11:45 – Noon: Introductions
Noon – 1:15: Presentations, Q&A
The Vancouver Club, 915 W. Hastings St (Map)
A reminder that the Vancouver Club maintains a dress code and mobile phone usage policy.
Dress Code: Business or Smart Casual attire.
Cell Phone Silence Policy: Use of cell phones, tablets and laptops are restricted to the designated event room or private phone booth area of the club.
See more details about this event.