VISION 2016 KEYNOTE SPEAKERS
Listen to our visionaries – find out what’s on the horizon and what’s hot, and learn about key strategies that are taking innovative brands into the future.
Co-founder and CEO of Free Range Studios + Author of “Winning the Story Wars”
As the co-founder and CEO of Free Range Studios, Jonah has helped hundreds of major brands and causes break through the media din with unforgettable campaigns. His work on legendary viral videos like The Meatrix and The Story of Stuff series have brought key social issues to the attention of more than 65 million people online. A constant innovator, his studio’s websites and stories have taken top honors three times at the South by Southwest Film Festival.
Jonah’s work and opinions have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR and in FastCompany Magazine, who named him one of the 50 most influential social innovators. He lives in Oakland California.
Winning the Story Wars is his first book.
Transforming the Way We Tell Stories:
A look at the imperative for every marketer to be a master storyteller, and inspiring strategies for becoming one.
- Brands today are stories told between the brands themselves and their audiences
- The best brand stories make the audiences – not the brand – the hero
- Stories that speak to the audience’s highest values move the needle fastest
Founder + CEO/Chief Creativity Evangelist, TheCreativeDose.com and Speaker + Author
Denise is the Founder and CEO of The Creative Dose, promoting techniques to unlock creativity and spark innovation in people, teams and workplaces, particularly those in the tech world. She teaches game-changing techniques for busting through creative blocks, developing clear and effective communication, cultivating collaboration and up-leveling creative productivity. Working in web design and development since 1997, Denise is a regarded expert on many things web. She is the author of The CSS Detective Guide, she co-authored Smashing Book #3: Redesign the Web and InterAct with Web Standards: A holistic guide to web design and she was nominated for .Net Magazine’s 2010 Best of the Web “Standards Champion” award.
Denise has presented at worldwide events and organizations such as Google, Facebook, Automattic, GitHub, the BBC, South By Southwest Interactive, UX Week, The Future of Storytelling, The Future of Web Design, Inbound and TEDxRheinMain. She’s currently working on her latest book to help unblock creativity, which is entitled Banish Your Inner Critic, and is due to be released in 2016.
Banishing Your Inner Critic
Your inner critic is an unconscious deterrent that stands between the seeds of great ideas and the fruits of achievement, keeping you stuck by telling you that you’re just faking it, that others have more talent, that you’ll never achieve the success you seek. Discover how to anatomize this pernicious inner force, and then learn techniques to banish this critic so you can have the mental space and energy to let your true talents emerge – and help you be a bad-ass with your work.
Nicolas has more than 15 years of experience in sales and in marketing. His key responsibilities at Twilio, the world’s leader in Cloud Communications, revolve around Marketing Operations, Marketing Analytics, Growth and Field.
Prior to Twilio, Nicolas spent five years at LinkedIn, building with his team LinkedIn’s Global Marketing Operations practice and four years at Infoblox implementing a data-driven, best practices marketing automation strategy to improve marketing impact on revenue. He joined Infoblox from Ipanto, where, as co-founder and CEO, he led the team to become an innovator in IP Address Management for Microsoft environments. Nicolas holds a Masters in Business from ICN Business School, Metz University in France.
Four Pillars to Modern Marketing
Marketers dream of developing a one-to-one relationship with their suspects, prospects and customers. By leveraging data and technology that keeps the buyer front and centre, they orchestrate and execute the right offer to the right person, via the right channel and at the right time. Twilio’s Nicolas Draca will address the five keys to reaching this dream – data, operations, insights, content and experiment – and illustrate how, like Twilio, companies can integrate today’s Marketing Cloud into their own revenue-driven framework.
Weather Anchor and Community Reporter, Global Television (BC)
Sonia Beeksma completed the Broadcasting and Performing Arts program at Columbia Academy in 2009.After successfully receiving her Radio and Television diploma at BCIT she began an internship at E-talk in Toronto. Following that, Sonia returned home to BC and worked as a news reporter and anchor for both RJ1200 and news giant CKNW.
Sonia is currently Global BC’s Community Reporter and has embraced all aspects of her role in front of the green screen, on both Global News and BC1. She is also the host and producer of “In the Mix” and “Our BC”- Global BC’s ubiquitous community events program.
Sonia is very active in the community and emcees a variety of charitable events throughout the Lower Mainland as well as actively supports the Children’s Wish Foundation.
Meeting interesting people and telling their fascinating stories about their triumphs and woes is the fuel for her passion and you can watch her do that on Global TV.
ROUNDTABLE Workshop Facilitators
This year, we’re doing a different take on ROUNDtables. Choose from a selection of facilitated workshops, and then roll up your sleeves and learn alongside Vancouver’s best and brightest marketers. Below is a taste of topics and facilitators, but more ROUNDtable workshop facilitators will be announced soon, so keep checking back.
Director of Engagement Strategy, Domain7
How to own rooms, lead teams and create better ideas through the magic of co-creation
The future of our work will be true collaboration – not the buzzword kind, the breakthrough kind. When teams pool their brainpower to do co-creation well, the output can be staggering. And your role as the facilitator in your organization can be as the conduit for some of the vital creative breakthroughs your teams are thirsty for. This session, a fast-paced, audience-fueled tour through facilitation techniques, teaches you how to be that conduit. Get plunged into the chaos of what it means to flip the script on boring old meetings and siloed work styles, and emerge with a new appreciation for how well-guided teams can change the way we work.
Kevan Gilbert is an award-winning digital storyteller and strategist, recognized by the Webby Awards, Applied Arts Awards, and also something called the Canadian Chamber of Contemporary Poetry, which was totally not a scam poetry contest he entered when he was 8. He’s been a TEDx speaker, an instructor with UBC Continuing Studies, and is currently Domain 7’s Director of Engagement Strategy, where he is helping grow their collaborative workshop offering. He works from home on his family farm outside Kelowna, BC with his wife and two-going-on-three young kids.
CEO, Work at Play
Building a Mental Model of your Audience (Joint Topic)
This workshop introduces you to the techniques used to develop a Mental Model for your target audiences. A mental model diagram is a powerful tool that helps you understand your audience’s thought behaviours, beliefs and needs and to organize these into a coherent structure. The model is then used to generate and design effective solutions and strategies to meet genuine customer needs. In today’s complex marketing world, developing a mental model of your customer is an indispensable tool for designing products, campaigns, and strategies that will resonate with your target audiences.
David been working in digital media since 1999, and has been recognized for his expertise in developing innovative digital media technologies and utilizing cutting-edge digital design techniques. Notably, David started Canada’s first weekly live video streaming program, VFS Live, and the first direct-to-fan music store widget for independent artists. He’s been deeply involved in some of the Web’s early media defining projects like BMW Films, PBS.org’s Commanding Heights, and Apple’s QuickTime technology.
Director of User Experience, Work at Play
Building a Mental Model of your Audience (Joint Topic)
Lorraine leads User Experience practice at Work at Play.
Her user experience work is built on a foundation of 20+ years of in depth interviewing skills, instructional design, digital development and workshop leadership skills. She is an experienced educator and workshop leader who developed, taught and led the Interactive Design Program at Capilano University.
Although she started her career in digital media as a programmer and technical director, Lorraine was always drawn to improving the experiences for audiences whether in education, radio, digital media or the Web. After 20 years in digital media, she has never been more passionate about the work of creating great experiences.
At Work at Play she is focussed on building a strong team armed with an outstanding User Experience toolkit — a flexible, diverse and effective set of skills and processes that help us deliver exceptional value to users and clients alike.
Founding Partner & Marketing Strategist, CREW Marketing Partners
Marketing at the Speed of Thought
There is no denying that in the knowledge economy, time is our most important asset. Organizations are demanding higher output, faster turnaround times and more cost-effective solutions. Imagine having a solution to this trend. Through years of research and trial and error, this workshop unveils the theory and execution of marketing efficiency that has propelled CREW Marketing Partners to record revenue growth year after year. You’ll leave with a disruptive new view on marketing and on the creative process, with actionable steps that you can immediately apply to your organization. It’s a high-energy brainwashing workshop complete with Kool-Aid.
Starting with an internship at Proctor & Gamble that lead to a successful career at Frito-Lay, Braden Douglas took his knowledge and experience of branding and strategy to the next level when he started CREW Marketing Partners (then Relevention) in 2007. In less than ten years, this award-winning agency has gone from a one-man start-up to being one of BC’s most recognized and fastest growing full-service agencies. A true thought leader in every sense of the word, Braden’s vision, strategic insight and marketing savvy are recognized throughout the region. Recently named one of “Canada’s Top Entrepreneurs” by QuantumShift and in constant demand as a speaker/educator, his marketing strategies have consistently delivered qualified leads, increased sales and impressive growth.
Head of Experience Design, Invoke
A rapid guide to user testing
Usability testing is key to evaluating your product’s ability to meet the needs of your target market. This workshop will leave you with the fundamentals of usability testing. As a marketer, this will ensure the products you’re making achieve the user experiences you’re promising.
- Defining user goals and expectations
- Facilitate a user experience test
- Debrief on findings and identifying patterns
Dominic is the Head of Experience Design at Invoke. He has worked with a sea of digital products, startups, and ‘preneurs for years, and with brands including Vespa, 7-Eleven, Modo The Car Coop, and Save-On-Foods.
While his background in Interaction Design lends to the construction of holistic digital experiences, Dom’s work with startups and products has helped him bring a user-centred, iterative approach to all of his work. Including poaching the perfect egg.
President, Marketing Canada, Ipsos Reid
Censydiam: A Framework for Measuring and Growing your Brand (Joint Topic)
How does a brand differentiate itself from the noise of the market? What connections need to be made? When does a brand become a choice? And how does that choice become relevant? These are key questions facing brand managers every day, and yet many corporate branding initiatives are inwardly focused, asking questions like “what are our values, what do we stand for, what do we believe in?” Others focus solely on the functional aspects that the brand can deliver, missing the opportunity for an emotional connection with considerers and users. These approaches fail to recognize that the starting point needs to be the consumer. The path to creating relevant, meaningful and successful brands starts with people, not with a company’s set of values. The key to a successful brand lies in the people who chose them. In this workshop, Carla and Scott will walk you through the Censydiam framework of human motivations and explain how the framework can help redefine your approach to brand management and measurement.
Carla began her research and marketing career with Procter & Gamble Inc. 30 years ago. She then became Vice President and co-owner of Marketing Initiatives, where she provided market research and market consulting services to a variety of clients. Carla made the move to Ipsos (then Angus Reid Group) over 20 years ago, and since then has held local and global responsibilities. Carla currently manages Ipsos Marketing Canada, Ipsos’ national practice focused on business strategy, branding, tracking, customer segmentation, and retail and shopper marketing research. Carla’s academic background includes an MBA from the Schulich School of Business and a BSc in Psychology/Anthropology from the University of Toronto, and she studied dance with the Toronto Apprentice group of Les Ballets Jazz.
Vice President, Ipsos Reid
Censydiam: A Framework for Measuring and Growing your Brand (Joint Topic)
Scott has been with Ipsos since 2002, and has been in the marketing research industry for over 17 years. At Ipsos, he has held several senior Account Director positions, working with large public and private sector research firms. Scott has also been involved with custom research studies in industries such as entertainment, travel and tourism, government (including Crown corporations), gaming, oil and gas, and retail. Scott is also an experienced qualitative moderator, and has conducted hundreds of focus groups and in-depth interviews over the years. He has a marketing undergraduate degree from the Haskayne School of Business at the University of Calgary, and has attended advanced quantitative and qualitative research training through the AMA and the Marketing Research and Intelligence Association.
Oracle Marketing Cloud
Join Oracle Marketing Cloud for an interactive workshop designed to help you assess your marketing program. We all want to be modern marketers, but what does that truly mean? Tyler Altrup, Modern Marketing Assessment Expert, will share with the audience a data-driven presentation of what we are seeing in the marketing marketplace. Then he will take the group through an interactive workshop designed to give them an objective assessment of their own marketing campaigns.
Managing Director of Content and Engagement, Postmedia Network Inc.
Content Marketing: Trends, Best Practices & Case Studies (Joint Topic)
Discover key trends in content marketing and how to apply some best practices in your organization. Glean insights into influencer marketing and how to engage a community through membership and validation through case studies and key learnings.
Working within one of the largest media companies in Canada, Sandra has experienced marketing and communications from multiple lenses. She has spent two decades in an ever-changing editorial and marketing petri dish learning, experimenting and creating campaigns using innovative tactics and programs.
The last decade those efforts have focused on content and storytelling to drive audience engagement. Sandra has worked with many businesses in varying industries from government to technology, agriculture, tourism, banking and energy; in the for-profit and not-for-profit sectors; big and small; local and international in helping them understand how best to engage, retain, grow and add value to their audiences.
In the past year, Sandra has collaborated with some of Canada’s most respected and innovative editorial, analytics, advertising and marketing leaders to launch a content marketing division within Postmedia, Content Works.
As the Managing Director of Content and Engagement Sandra oversees Postmedia’s commercial content creation engine and engagement strategy. Located all across Canada Sandra’s team is composed of writers, editors, analysts, videographers and engagement experts.
VP Product, Postmedia Network Inc.
Content Marketing: Trends, Best Practices & Case Studies (Joint Topic)
Josh Merchant has been a technology startup entrepreneur since 2008. He has more than 10 years of experience in technology software development, new business growth and client service. In 2014, Josh co-founded Ampifii as the Chief Technology Officer (CTO) – a paid media planning and measurement tool for native advertising on social channels. In less than one year, the company grew quickly, attracting media giants like Postmedia, Hearst and CNW. Ampifii was recently acquired by Postmedia in March 2016 to join forces in leading digital media into a new frontier of audience distributions. Josh is now vice president of product with the company.
Prior to Ampifii, Josh co-founded Lymbix as the CTO where he built and patented ToneCheck, a sentiment and emotion-tracking (emotional spell check) technology. The company was selected to join the prestigious Microsoft Bizspark One, an invitation only business acceleration program. Expanding on the ToneCheck technology, he built a content analytics engine called Measurely, providing users with social media measurement and tracking.
Josh has a degree in Computer/Electrical Engineering from the University of New Brunswick.
Panel Discussion | Disruption
Claire Booth – Facilitator
Owner & President, Lux Insights
Claire is the owner and President of Lux Insights, a boutique market research firm offering qualitative and quantitative research services and consulting. Claire and her team help guide clients’ decision-making through the collection and application of data and insights. Lux’s clients include Nintendo, Colliers, Boise-Cascade, Hillshire Farms and Tourism Victoria.
Lux Insights was launched in 2009 after Claire left Ipsos-Reid’s Seattle office, where she was Senior Vice President. Claire teaches Market Research at UBC’s Sauder School of Business and is President of the Past-Presidents Council at BCAMA. She also sits on the board of the Qualitative Research Consultants Association and speaks regularly on consumer trends.
Tony Patel – Panelist
VP, Monetization & Programmatic Trading, Postmedia Network Inc.
Tony is a digital monetization ninja and global thought leader in programmatic trading having gained over a decade of experience in Europe, North America and Latin America at some of the internet’s largest online premium publishers including Microsoft MSN and Yahoo!
In his most recent role Tony was VP Monetization & Analytics at Pelmorex Media, more commonly known as The Weather Network. There he drove significant change across the business to unlock the value of their premium content, weather data, first party audience data and cross-platform audiences to drive market leading effectiveness for advertisers and yield for the business.
In his current role with Postmedia, Tony leads four teams – digital ad operations, the programmatic trading desk, monetization & partnerships and the paid search team (Postmedia is a Google AdWords Premier SMB Partner).
In building out his advanced programmatic strategies he has forced major ad tech firms and ecosystem players to keep up with his visionary needs and has hence played a key role in shaping the global programmatic marketplace.
Joseph Thompson – Panelist
VP, Marketing & Communications, BuildDirect Technologies
Joseph is an e-commerce and marketing executive with over 15 years in leadership positions at Amazon and at Procter & Gamble. He has extensive experience operating end-to-end businesses and leading organizations across Asia, North America, South America and Europe.
Recently, Joseph was appointed VP Marketing & Communications at BuildDirect Technologies, a late-stage startup aiming to reinvent the home improvement industry. In this role, he oversees brand, digital marketing, sales, customer service, business development, public relations, communications, merchandising and design.
Joseph is a graduate of the Harvard Business School, and holds a Bachelor of Business Administration from Wilfrid Laurier University School of Business and Economics. He and his family, who split their time between Seattle, WA and Vancouver, BC, enjoy biking, running and searching for the perfect ice cream sandwich (a never-ending journey).
Rajan Sodhi – Panelist
Rajan is the co-founder and Chief Marketing Officer of Tuangru, a software startup that enables companies to streamline, centralize and save money on IT purchases. Previously, he was the VP of Marketing & Communications at Peer 1 Hosting for nine years. At Peer 1 Hosting, Rajan developed a branding and demand generation strategy that helped transform the small Canadian company (an early-growth stage firm when he arrived), into a global industry player. In 2013, the company was acquired by Cogeco Cable for $650 million.
During his tenure there, he managed a multimillion dollar budget and built a team across Canada, the US and the UK. His most notable campaign was the “Map of the Internet” infographic and app, which earned widespread coverage from CNN, Fast Company, Popular Science and Gizmodo, among others.
Wade Bayne – Panelist
VP Marketing, Global Gardens Group Inc.
Wade Bayne is a senior sales & marketing executive with 26 years of experience in the consumer packaged goods sector. Wade has worked for three fortune 500 companies encompassing 15 different categories of business with significant revenue ($380m) and profit responsibilities. Wade has strategic expertise in crafting brand and sales strategies and driving through to consumer via disciplined execution. Wade is a highly committed change agent with experience leading through organizational change. He spent four years with brewing giant Molson Coors Brewing Company as Director of Sales, BC. Prior to that Mr. Bayne was the Associate Marketing Director at Procter & Gamble in Toronto, Ontario. Wade has an Associate Degree, Marketing from British Columbia Institute of Technology and a MBA from Queen’s School of Business in Kingston, Ontario.
Wade is on the Board of the Heart Transplant Home Society whose mission is to provide affordable housing for out-of-town patients that are going through the heart transplant process in the city of Vancouver, BC.