Director of Marketing, American Apparel & Author of Trust Me, I’m Lying
Topic: Trust Me, I’m Lying: Confessions of a Media Manipulator
Just how much of today’s news—even in mainstream media outlets—is controlled and distorted by blogs? In this talk, Ryan Holiday rips back the veil to expose the inner workings of our hyper-competitive media industry. In today’s culture, blogs like Gawker, BuzzFeed, and the Huffington Post drive the media agenda. And bloggers—and the blogosphere—have their own skewed incentives. So-called media manipulators wield these levers to shape everything you read, see, and hear, online and off. Ryan Holiday is a one-time “media manipulator” who’s seen it all. An acclaimed strategist for high-profile clients such as American Apparel and Tucker Max, Holiday presents an eye-opening talk unlike any other. With insider’s knowledge, a keen mind for media theory, and unparalleled experience in marketing and advertising, Holiday explains exactly how the media really works. What you choose to do with this information is up to you!
Bio: Explore Ryan Holiday
Ryan Holiday is a leading media strategist whose campaigns have been studied by YouTube, Twitter, and Google, and covered in Fast Company, Ad Age, and Gawker. Holiday is the Director of Marketing at American Apparel and the author of Trust Me, I’m Lying, an insider’s look—written in the great tradition of American whistleblowers—about who really sets the media agenda.
Ryan Holiday works for notorious clients like Tucker Max and Dov Charney, of American Apparel. After dropping out of college at 19 to apprentice under the strategist Robert Greene (The 48 Laws of Power), he went on to advise many bestselling authors and multi-platform musicians. He is the Director of Marketing at American Apparel, where his work in advertising is internationally known. “Behind my reputation as a marketing genious,” writes American Apparel founder Dov Charney, “is Ryan Holiday, who I consult often and who has done more for my business than just about anyone.” Holiday’s first book, Trust Me, I’m Lying: Confessions of a Media Manipulator, is a Wall Street Journal bestseller.