BCAMA’s biggest event: the 22nd annual VISION conference
Join us at the 2012 VISION Conference – a day full of dynamic speakers, compelling content and powerful networking.
Wednesday, May 23, 2012 at the Westin Bayshore, Vancouver
As marketers, we are responsible for delivering messages that pack a powerful punch. It’s the magic we weave into those messages that bring brands to life and tell stories that people can resonate with; stories that make people want to buy.
Keep Up with Your Colleagues
The marketing landscape has changed dramatically over the past decade, and as an industry, we’ve been forced to adapt to emerging technologies at an unprecedented rate. In fact, with the proliferation in social media and mobile technologies, there has never before been so much connectivity and consumer empowerment. With so many distribution platforms available, it is no longer enough to create unique and inspiring content—we must create unique and inspiring content that is so contagious it can’t be controlled.
In this digital era, how do we craft stories that provoke conversation? How do we create a message or brand that spreads organically through the power of sharing and self publishing?
Join us on Wednesday, May 23 and find out.
Prepare for Success
We are leaders and forward thinkers—that’s why it’s essential we meet one day a year to exchange ideas, hear success stories, and prepare for the latest industry trends. Attend VISION on Wednesday, May 23 and set the stage for YOUR success.
VISION 2012 SPEAKER LINE UP
- Bruce Philp, Author, Consumer Republic (Toronto)
- Leonard Brody, Author, The Myth of Generations (San Francisco)
- Terry McBride, CEO, Nettwerk Music & Yyoga (Vancouver)
- Fredrik Carlström, CEO, C&CO, Hyper Island (New York)
- Jon Ferrara, CEO, Nimble (Los Angeles)
- Ben Watson, VP Marketing, Hootsuite (Vancouver)
- Mark Nicholson, Head of Digital and Interactive, ING DIRECT Canada (Toronto)
- Kory Klem, Digital Strategist, Movember (Los Angeles)
- Panel Moderator: Wayne Carrigan, VP, Digital Services, Station X (Vancouver)
- Emcee: Shane Gibson, Trainer, Coach, Speaker, & Chief Social Officer, Co-founder, Socialized! Ltd. (Vancouver)
- Entertainment: Erica Sigurdson (Vancouver)
Bruce Philp, Author, Consumer Republic (Toronto)
Topic: Consumer Republic
In this engaging and informative talk, Philp illustrates how consumers are taking control of their brands – and why this might just save the world. The foundation of his message is simple: Brands make corporations accountable. As someone who has worked on the inside, Philp explains that by understanding the power of consumers, businesses can undergo the institutional and strategic changes needed in order to survive.
Visit Bruce Philp’s Website
Terry McBride: CEO YYoga & Nettwerk Music Group (Vancouver)
Topic: Fluidity of Music to Yoga, Branding Emotionally
The internet is a disruptive force and with that comes radical transformation and opportunity. The music business is fraction of its former size, yet is poised to grow exponentially over the next decade as social transformers and commercial needs have merged into a marketing sweet point. Emotions are the driving force of our youth and a huge commercial pocket for authentically aware marketers. Yoga, like music is thousands of years old, yet is being transformed and reshaped by the internet in the same way that music is. Yoga is also one of the best avenues for dealing with emotions and the creation of “me” time. Emotions are the commercial pocket of the present and future.
Visit Terry McBride’s Website – YYoga | Visit Terry McBride’s Website – Nettwerk Music
Leonard Brody, Entrepreneur, Venture Capitalist, and Author (San Francisco)
Topic: The Myth of Generations
Science and pundits have been pre-occupied with dissecting, analyzing and dividing us into generational buckets. Gen Y, Gen X, Baby Boomers, Zoomers, Millenials—it is hard enough to keep track of who belongs where, let alone trying to understand their idiosyncrasies. But is there really more uniting us than dividing us?
Visit Leonard Brody’s Website
Fredrik Carlström, CEO, C&CO, Hyper Island (New York)
Topic: Building Brand Promises
To build a brand is to make a promise. How do we create the conditions to keep that promise?
Visit Fredrik Carlström’s Website
Jon Ferrara, CEO, Nimble (Los Angeles)
Topic: Marketing to the New Age: Strategies for tapping into an audience you already own
Every campaign begins with a connection, and develops into a relationship. Truly great marketing reps excel at fostering, nurturing, developing, and maintaining relationships. Companies today need to connect with customers in ways that are both efficient, while still being meaningful. In this session, Jon Ferrara will discuss how social and mobile communications are changing the way marketing campaigns develop and maintain customer relationships. He’ll also give you insight on how to incorporate the best way to integrate these new communication paths into your current marketing process and methodology. He’ll share examples of how successful organizations are taking full advantage of social communication to revolutionize their organization into a team of A players who maintain customers for life.
Visit Jon Ferrara’s Website
Panel Session – The ROI of Social Influence Metrics
Social media is here to stay. Marketers have embraced the fact that it’s not a trend but instead a shift in how consumers engage with brands. Consumers are not only participating in direct discussions with brands, but in discussions with each other about those brands. And now, there’s a new buzz emerging in social media – “social influence metrics.” Are you using the latest tactics and tools to identify the heavy hitters in the online world? If you thought high school was over, you thought wrong. Social media has opened a new door where online popularity is the new playground. With over 70% of purchasing decisions being influenced by peers, you need to know how to leverage the “cool” kids in order to build your brand and extract ROI. Find out how in this session.
Moderator:
- Wayne Carrigan, VP, Digital Services, Station X
Panelists:
- Ben Watson, VP of Marketing, HootSuite (Vancouver)
- Mark Nicholson, Head of Digital and Interactive, ING DIRECT Canada
- Kory Klem, Digital Strategist, Movember
ENTERTAINMENT
Erica Sigurdson, Comedienne
Erica Sigurdson has been described as a ‘sugar-coated razor blade,’ girl next door, and ‘the person you want to be around when you catch the gossip of the day.’ Over the last ten years Erica has performed at every major comedy festival in Canada, had an amazing 25 appearances of CBC Radio’s The Debaters, travelled to Afghanistan to entertain the troops and won the 2007 Leo Award for Best Comedy Screenwriting in a Comedy. Most recently, Erica wrote on the new CBC hit Mr. D –which has been receiving rave reviews across Canada.
Visit Erica Sigurdson’s Website
VISION After Party
It’s true—the VISION conference ends around 5PM. But that doesn’t mean the festivities have to! Join us afterwards for the industry event of the year!
- Network with peers and industry leaders.
- Explore new ideas.
- Enjoy the musical stylings of one of Vancouver’s most sought after DJs.
- Win some great prizes!
Be sure to get your tickets today. Register before May 10 for early bird rates. Note: An extra special rate applies to conference registrants. Register today to unlock those rates!
CONFERENCE INFORMATION
WHEN
Wednesday, May 23, 2012
7:30am to 7:30pm
Registration and buffet breakfast: 7:30am to 8:30am
Conference: 8:30am to 4:30pm
Unleash the Liquid – Vision After Party: 4:40pm to 7:30pm
WHERE
Westin Bayshore Hotel
1601 Bayshore Drive
Vancouver, BC, V6G 2V4 Canada
PRICING
Early Bird Price-until May 10, 2012
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Individual Registration |
Group Registration |
After Party – Early Bird Price |
Regular Price
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Individual Registration |
Group Registration |
After Party Price |
CONVINCE YOUR BOSS
Need to justify your attendance at VISION 2012?
We’ve got you covered. Select a letter below that suits your corporate culture … one version is professional, the other, not so professional. Just download, add your name and you’re set!
*HST will be added to the price. All prices are quoted in Canadian funds. All registrations must be held or paid with a credit card. No-shows will be charged. We require 48 hours notice of cancellation to issue refunds to the events. On-site registration is based on space available on the day of the event. Read the Terms of Use.
