The BC chapter of the American Marketing Association (BCAMA) is pleased to invite you to VISION 2006, Western Canada's premier marketing conference. This year our theme is Visionary Leadership: what it means, its tremendous impact on marketing and branding, and how it can engage every level of an organization. Our goal is to provide inspiration and practical insight that will help tomorrow’s great leaders step beyond the realm of the ordinary and the expected. This year’s conference will feature seven speakers from a variety of unique disciplines and backgrounds, who will provide you with vivid insights and success stories from their own personal experiences.
When: Friday, May 5, 2006
  7:15am - 8:00am Registration & Continental Breakfast
  8:00am - 5:00pm Speaker Sessions
  5:00pm - 6:30pm Reception

Cost: Members: $285
  Non Members: $345
  Student Members: $100
  Season Tickets: 11
Where: Hyatt Regency Hotel, Regency Ballroom
  655 Burrard St, Vancouver, BC | Directions
All registrations must be held or paid with a credit card. No-shows will be charged. We require 48 hours' notice of cancellation to issue refunds to events.

Doug Lipp
EXECUTIVE LEADERSHIP: DISNEY STYLE
Doug Lipp
Former Chief,
Disney Studio's Walt Disney University
 
Evolving a Brand by Keeping Entrepreneurial Spirit Alive
In an increasingly competitive global arena, only companies with strong brands and dynamic leadership will succeed. Learn what real leadership is from a former Disney executive and renowned leadership trainer. Doug Lipp shares valuable insights on evolving a leading brand, challenging the status quo and driving entrepreneurial spirit.

A recognized market leader, Disney's transformation - from a stagnating corporate culture to the existing progressive corporation it is today - is compellingly explained by Doug. Doug's insights on leadership are certain to stimulate thinking and action for attendees.     more...
BROUGHT TO YOU BY:

Vince Engel
CREATIVE LEADERSHIP
Vince Engel: Partner/Creative Director, Buder Engel and Friends
Formerly Creative Director, Wieden and Kennedy
To a Hammer Everything Looks Like a Nail
Albert Einstein said, “The definition of insanity is doing the same thing over and over again and expecting different results.” A lot of marketers seem to have forgotten this notion. As a result, the road to “more-of-the-same” is increasingly taken as the safe alternative to “never-been-done.” But what these marketers fail to grasp is that there’s nothing safe about allowing their brand to become irrelevant. “New age marketing” (a term Vince abhors) leadership means breaking away from the traditional norm, taking risks and choosing to lead versus imitate. Learn about the creative and marketing choices leaders are making from Vince Engel—a top Creative Director that has won every advertising award there is (including an Emmy). more...
BROUGHT TO YOU BY:

Janet Kestin
 

Sharon MacLeod
SOCIAL RESPONSIBILITY & PARTNERING LEADERSHIP
Janet Kestin
Co-Chief Creative Officer,
Ogilvy & Mather
Sharon MacLeod
Marketing Manager,
Dove Masterbrand, Unilever Canada

Zag: Changing the Game
Bravery, Partnership, Corporate Social Responsibility and the Dove Self-Esteem Fund
The incredible success of the Dove brand is due in part to three things: real women, real insight and real action. Learn how Dove is working to help more women feel beautiful everyday with the Campaign for Real beauty and to help girls and women embrace a broader definition of beauty within the Dove Self Esteem Fund. Find out how Dove is increasing its brand equity overall and endearing itself in its customer’s hearts by truly “acting” on its brand promise. And most of all, find out how Dove changed the game while operating within a big Global company. more...
BROUGHT TO YOU BY:

John Furlong
VANCOUVER 2010 LEADERSHIP
John Furlong
Chief Executive Officer,
Vancouver 2010
 
Stand Apart in Vancouver 2010: Lessons Learned from Torino, The Plan and Opportunities to Shine
With lessons from Torino freshly learned, how will Vancouver set new standards of leadership in the 2010 Winter Games? How can the public sector, private industry and local communities leverage all available opportunities, maximize leadership potential, and establish beneficial business and community legacies?

Whether you are a corporate Vancouver 2010 sponsor, a business looking for other opportunities, a proud supporter or an avid sports fan - learn how to stake a leadership position in Vancouver in 2010.

This is a must-see presentation for anyone looking to be a part of the 2010 Winter Games.     more...
BROUGHT TO YOU BY:

Max Valiquette
MARKET LEADERSHIP
Max Valiquette
President, Youthography
Understanding the Generation that Thinks About Tomorrow Today
How do you become a market leader for tomorrow? Learn from the generation that thinks about tomorrow today.

Drawing on years of communication, researching and marketing to young Canadians, Max connects marketers and advertisers with this powerful and influential consumer base. Max will paint a profile of young people's lives: their behaviours, their attitudes, their desires, and along with fresh quantitative and qualitative research findings he will discuss two new leading edge trends - Integration Culture and Hedonormalization that are working their way from the edge to the mainstream.     more...
BROUGHT TO YOU BY:

Michael Kerr
WORKPLACE ENVIRONMENT LEADERSHIP
Michael Kerr
"Big Kahuna", Humour at Work Institute.
You Can't Be Serious: Leading With Laughter
Engage Employees, Manage Stress and Build Inspiring Workplaces

Laugh as you learn how truly inspiring leaders use humour to create healthier and more innovative workplaces. In this high energy, humour-filled presentation, you'll discover why laughter really is the best medicine when it comes to sparking creative thinking, managing stress, building trust and relationships, inspiring your clients and communicating your message in a truly memorable manner.     more...
BROUGHT TO YOU BY:
Evolving a Brand by Keeping Entrepreneurial Spirit Alive

About Doug Lipp…
Formerly the head of Disney Studio's Walt Disney University, Doug was a renowned leadership trainer at Disneyland and part of the start-up team for Tokyo Disneyland. Doug now consults and addresses the topics of global and domestic customer service, leadership and cultural diversity with clients such as Microsoft, Paramount, Pepsi and GE.

Pivotal in Doug's career with Disney was his experience in the mid-80's when the corporate culture changed from the arrogant: "we're the best, why change?" to the progressive: "don't rest on your laurels" powerhouse corporation that it remains today.

He is also the author of 6 books including his most recent: The Changing Face of Today's Customer. It is endorsed by prestigious business leader Peter Ueberroth and One Minute Manager and co-author, Ken Blanchard. He is also the author of Even Monkeys Fall from Trees.
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To a Hammer Everything Looks Like a Nail

About Vince Engel…
Creative people love to work for him and clients love to work with him. Probably because he has done famous work but doesn’t talk about it. Famous work that includes Nike, American Express, Qantas, Comedy Central, Subaru, Miller Beer, Sega, MTV, Virgin Mobile, Dr. Martens and at present the launching of Disney Mobile. Perhaps his most famous work would be an ESPN SportsCenter campaign, which was voted Best Campaign of the decade by Adweek Magazine.

But if you ask him about those, he’ll probably just want to talk about the time he went surfing. That’s why he skipped out on judging the Cannes Film Festival that year. (Coincidentally, he won two Gold Lions for that year. But we won’t talk about that.) Another thing he’d rather not talk about is that he was featured in the New York Times’ best-selling book “Where the Suckers Moon” where he was described as “a frequent award winner and displayed a pronounced willingness to resolutely fly in the face of prevailing trends.” He would show you his awards but they’re all in his garage. And besides, he says he may not have all the answers but he “promises” to raise some interesting questions. And so now you’ll get him talking.
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Zag: Changing the Game
Bravery, Partnership, Corporate Social Responsibility and the Dove Self-Esteem Fund


About Janet Kestin & Sharon MacLeod…
Janet Kestin is Co-Chief Creative Officer of Ogilvy& Mather, Toronto. She's worked at Y&R, Leo Burnett and Ogilvy, twice. Her work with partner, Nancy Vonk has made appearances in Cannes, One Show, CA, Clio and London International awards shows. They've also been recognized by Archive, Adweek, and Advertising Age magazines. They have led the Toronto creative department since 1998.

Janet has judged many shows including The One Show, Communication Arts, Canada's Bessies, Applied Arts and Marketing Awards. She's chaired the Extras Newspaper Awards. Her work for Dove is part of the permanent collection in the Royal Ontario Museum.

Janet and Nancy have a popular international online advice column, "Ask Jancy", on ihaveanidea.org. In 2005, Adweek Books published "Pick Me", their book based on the column.

Sharon MacLeod is the Dove Masterbrand Marketing Manager at Unilever Canada. She has experience marketing many brands to Canadian women in the Laundry, Deodorant, Hair Care, Cleansing Bars and Body Wash categories, including Dove, Sunlight, Degree and Salon Selectives. As the Dove Marketing Manager, she works to help more women feel beautiful everyday with the Campaign for Real Beauty and the Dove Self Esteem Fund.

Sharon holds a Master of Science in Consumer Behaviour, studying at the University of Guelph and École Supérieure de Commerce de LaRochelle in France. Sharon taught Consumer Behaviour at Wilfred Laurier University prior to joining Unilever.
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Stand Apart in Vancouver 2010: Lessons Learned from Torino, the Plan and Opportunities to Shine

About John Furlong…
When John Furlong arrived in Canada more than thirty years ago from Ireland, a customs officer at the airport offered a warm but specific greeting: "Welcome to Canada - make us better." Furlong took those inspired words to heart and within days, he was volunteering, making a contribution, doing what he felt we should all do - giving a little.

Helping to improve the fabric of Canadian society remains one of Furlong's steadfast personal goals. As Chief Executive Officer for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games, Furlong believes the event can be a real nation builder. "All Canadians must feel these Games are theirs," says Furlong. "This is not about a few of us but about all of us."

A resolute believer in teamwork, he credits his leadership style to the lessons he learned as a young athlete: "Leadership is about finding a way to contribute to the success of your team mates and it's never easy. I've tried to take the lessons of athletics - fair play, integrity and real teamwork - and incorporate them into the culture of this organization."

Prior to his appointment at VANOC in 2004, Furlong was the President and Chief Operating Officer for the Vancouver 2010 Bid Corporation. He became the Bid's international face and key spokesperson, tirelessly clocking more than 1.2 million miles in his travels to promote the Bid. Furlong's service to sport has landed him with numerous awards, among them are Canada's Sport Executive of the Year in 2004, Vancouver's Executive of the Year by the Vancouver Executive Association, 2004 Canadian Sport Awards' Sport Leadership Winner for lifetime achievement and inducted into the BC Sports Hall of Fame.

Furlong has been involved with athletics all his life, having competed at the international level in three sports. He captained Gaelic Football Teams, as well as national basketball and handball teams in his native Ireland. The Olympic Games first captivated him in 1964, when he watched the Tokyo Olympic Summer Games on television: "Being involved with the Olympic Games was all I could think of."
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Understanding the Generation that Thinks About Tomorrow Today

About Max Valiquette…
Max is Canada's foremost expert on youth culture and marketing. He is founder and President of Youthography (www.youthography.com), Canada's leading youth marketing consultancy, and the host of TVOntario's VoxTalk, a youth issues talk show.

Youthography is Canada's leading youth-focused communications agency, managing market research and marketing programs for a variety of clients and organizations, be they fortune 500 companies, governmental organizations, or not-for-profit.

VoxTalk is TVOntario's weekly youth-oriented current affairs show. Every week, Max moderates a panel discussion with a group of young people who tackle the issues of the day.

Max's varied expertise makes him one of the most sought after speakers on youth and pop culture in Canada today. He has been featured in virtually every national media outlet in Canada, including MuchMusic, CBC Television, ROB-TV and TSN, as well as in various newspapers, periodicals and trade publications, from The Wall Street Journal to Canadian Business, and everything in between. He is the author of numerous industry related articles, and was the three-time Chairperson of Strategy Magazine's Understanding Youth Conference. Max has also performed, with his sketch troupe, on the main stage at Second City. Marketing Magazine recently named him one of Canada's most influential marketers. He is very tired of writing about himself in the third person.
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You Can't Be Serious: Leading With Laughter
Engage Employees, Manage Stress and Build Inspiring Workplaces


About Michael Kerr . . .
An award-winning international speaker, Michael Kerr is the "Big Kahuna" of the Humour at Work Institute. He is known as one of North America's leading authorities on how to create more inspiring workplace environments. His presentations have taken him from Iran to Honolulu, while his clients have included WestJet Airlines, Bell Canada, General Electric, Compaq Computers and Colgate.

Michael is a humour columnist and the author of five books, including "You Can't Be Serious! Putting Humour to Work," "Inspiring Workplaces," and the Canadian bestseller, "What's So Funny About Alberta?"

He has appeared frequently in the media speaking about the positive benefits of humour, including being featured in an upcoming French CBC documentary on the use of humour in business.

Michael has even dipped his feet into the world of advertising two years ago, winning second prize for his wacky amateur beer commercial at the Big Rock Eddies contest in Alberta.
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