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FRIDAY MAY 11, 2007 |
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friday May 11, 2007
be a sponge |
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The BC Chapter of the American Marketing Association (BCAMA) is pleased to invite you to VISION 2007, Western Canada’s premier marketing conference.
Soak up the latest learning in marketing and branding from visionary marketers, planners and creatives. Our goal is to provide inspiration and practical insight that will help tomorrow’s great leaders step beyond the realm of the ordinary and the expected. This year’s conference will feature six speakers from a variety of unique disciplines and backgrounds, who will provide you with vivid insights and success stories from their own personal experiences. |
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| When: |
Friday, May 11th, 2007
7:15am – 8:00am Registration & Continental Breakfast
8:00am – 5:00pm Speaker Sessions
5:00pm – 6:30pm Reception
See the Schedule of Events for more details. |
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| Where: |
Hyatt Regency Hotel, Regency Ballroom
655 Burrard St, Vancouver, BC | Directions |
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| *Cost: |
Members $310
Non Members $370
Students $100
Seasons Tickets 11 |
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NEW! For groups of 6 or more, please call the BCAMA office for special pricing.
Kirk LaPointe |
Kirk LaPointe: Managing Editor of The Vancouver Sun
Kirk LaPointe has been Managing Editor of The Vancouver Sun since September 2003. Previously, Kirk was the advisor to the publisher of the Toronto Star. His previous positions also include Head of CTV News, the Editor and Associate Publisher of the Hamilton Spectator, founding Executive Editor of National Post, Editor in Chief of Southam News, General News Editor and Ottawa Bureau Chief of The Canadian Press, and a host on CBC Newsworld. |
Dennis L. Dunlap |
Opening Address:
Winning Strategies for Marketers Today
Dennis L. Dunlap: CEO, American Marketing Association
There has never been a more challenging time to be a marketer. But there has never been a greater need or bigger opportunity for marketing either. If marketers fully recognize and successfully deal with the challenges, we can capitalize on the opportunities to play an indispensable role in the success of our organizations. Dennis will take attendees through a look at the forces and trends that have reshaped the marketing landscape and provide several winning strategies for marketers to use to drive this success in any organization. more... |
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Kevin Carroll
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Creating a Leading Environment in Work & Play
Kevin Carroll:
Founder,
The Katalyst Consultancy
In an increasingly competitive marketplace, only organizations that embrace change and inspire new ways of thinking will succeed. As head “Katalyst” (the “K” is for Kevin), Kevin was instrumental in helping Nike develop a deeper understanding of athletic product performance, team dynamics and interpersonal communication. He will share lessons on how he has helped turn creative ideas into reality for organizations such as The Discovery Channel, ESPN, HBC Bank, Mattel, Capital One, The National Hockey League, The Walt Disney Company, Paramount Television, and Starbucks.
Learn from a truly inspirational leader about the importance of play in everyday life, whether at the office, at home or on the playground. more…
Brought to you by:
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Richard Worzel |
Liberating or Lethal - The Future Hangs in the Balance for Marketers
Richard Worzel: Canada’s Leading Futurist
Whether we like it or not, marketing is changing, both in underlying techniques, and in the perceptions of the general public. New technologies and emerging developments in mass customization and assassin marketing are altering the way we can and must present products and services, while simultaneously engendering fear and suspicion in the minds of consumers. Meanwhile, the demographic calm of the last 20 years is now being shattered as three key demographs are shifting gears, and moving into a new phase of their lifecycles, which means that their needs, wants, and desires are changing right now. Those who do not prepare for these changes can kiss their business goodbye, while those who are prepared can, in Wayne Gretzky's words, skate to where the puck is going to be.
Richard Worzel addresses these developments, and provides a map of the landscape of the future, tying technology, demographics, and marketing together into a picture that you can use immediately. The future is approaching us at full throttle - and those who are unprepared will lose both clients and public esteem. more…
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Mitch Joel |
Six Pixels of Separation – The New World of New Marketing
Mitch Joel: President, Twist Image
Marketers are struggling to understand online marketing as a new generation of digital opportunities takes place. Consumers have never been so powerful. Consumers have never been so in control. Mitch Joel unravels the fascinating world of new marketing, Consumer Generated Content and Social Media. Learn how these new marketing touch points are creating conversations where the results are staggering and loyalty is off the charts. Welcome to the new conversation. Welcome to Six Pixels of Separation.
Marketing Magazine dubbed him, “Canada’s Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities in the world on “Blog Marketing.” Mitch’s insights are certain to stimulate thinking and action. more…
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John U. Bacon |
Igniting Brand Magic Lessons from Cirque du Soleil
John U. Bacon: Performer, Veteran Journalist and Author
For over two decades, Cirque du Soleil has been a world-renowned laboratory of creativity, enthralling audiences and producing inspiring theatrical experiences. Travelling and performing with Cirque du Soleil on the 60-foot trapeze and the German wheel, John reveals surprising secrets about the sparks that ignite the magic behind the Cirque du Soleil brand. From the pressure of deadlines and the exhilaration that comes from risking it all, to the chance encounters and everyday occurrences that have changed the way they live and work. Learn how a leading Canadian brand continues to create marketing magic. more…
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Dr. Hunter Madsen
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Truly, Madly, Deeply Engaged - Canadian Youth, Media, and Technology
Dr. Hunter Madsen: Director of Marketing, Yahoo! Canada
The biggest thing in marketing is not the coming change in technology, it's the change in mindset that will accompany it. Welcome to the 'my media' generation of Canadian teens, engrossed in all things music, mobile, and internet. Drawing from new research on this vital marketing segment, Yahoo! Canada's head of marketing, Hunter Madsen, will show you how teens express their needs for community, self-expression, and personalization through their media consumption and how you can adapt your marketing to make the most of these trends. more…
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Paul Lavoie |
Closing Keynote
The More Things Change...
Paul Lavoie: Co-Founder, Chairman and Chief Creative Officer, TAXI
In 1992, Paul Lavoie co-founded TAXI with partner Jane Hope. Fifteen years later, with a who’s who list of clients like TELUS, WestJet, MINI Cooper, Viagra, Molson, Canadian Tire, McCain and Reitman’s, TAXI has been named Agency of the Year in Canada for six consecutive years, and as one of Canada's 50 Best Managed Companies. In 2005, Paul was inducted into the Canadian Marketing Hall of Legends and named by ADAge’s Creativity Magazine one of the Top 50 creatives in the world.
Clearly no stranger to changing times, changing markets and changing methods, Paul is also a keen observer of those things that remain the same. He will share his thoughts on how human nature and human needs trace a steady path through shifting realities. A must see presentation, this is a chance to hear an internationally recognized creative leader share his unconventional approach to building powerful connections between people and brands. more…
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Opening Address:
Winning Strategies for Marketers Today
About Dennis L. Dunlap…
Dennis Dunlap’s career began in 1965 with Leo Burnett Company, where he spent 25 years working with many of the agency’s global consumer goods clients, including Philip Morris, Procter & Gamble, Kellogg, Kraft, Johnson Wax, RCA, Maytag and others. During his last 10 years at Burnett, Dennis was part of the agency’s senior management team and held several senior positions, including SVP/Client Services Director; President/CEO, Leo Burnett Canada; and EVP, Leo Burnett USA.
In 1990, Dennis joined RR Donnelley & Sons Company as SVP in the Information Services Group. RR Donnelley is an integrated communications company and the world’s largest US based printer with sales of $8 billion.
The AMA is the largest and most comprehensive professional organization of marketers in North America with 40,000+ individual members worldwide. At the AMA, Dennis has spearheaded significant change and focused on enhancing the association’s visibility and leadership position in the marketing profession and on providing AMA members with products and services addressing their needs in the changing marketing environment.
Creating a Leading Environment in Work & Play
About Kevin Carroll…
Founder of The Katalyst Consultancy, Kevin’s “job” is to nurture and care for the individual and communal inner spirit and to inspire new ways of thinking. It is not unusual for him to work with CEOs from Fortune 500 companies and a group of equally unruly first graders on the same day. In fact, it’s expected.
While working as head athletic trainer for the Philadelphia 76ers, Nike founder and CEO Phil Knight tapped Kevin to bring his unique experiences to the sneaker giant and help inspire their creatives. Although no job existed at the time, Knight encouraged Kevin to “hang out” and create the job that would add value to the company. Kevin accepted the challenge and stayed for seven years as “Katalyst.” He was the inspiration behind the Lance Armstrong wristband phenomenon and Starbucks recently chose Kevin as one of their “Authors of Note” where his words appear on 17 million Starbucks white coffee cups across the country.
In May of 2005, Kevin addressed dignitaries from 31 nations at the United Nations about the importance of play in their developing countries, which led to his appointment as special advisor to the global outreach organization, Right to Play. He is also heavily involved with many youth-focused organizations such as Architecture for Humanity, which supports global communities in crisis with design and architectural solutions and also builds playgrounds and sports fields for children around the world.
Liberating or Lethal - The Future Hangs in the Balance for Marketers
About Richard Worzel…
Leading forecaster and futurist Richard Worzel challenges organizations to examine the future and plan for it. Changes in politics, technology, leadership, demographics and economics are altering the face and pace of business. Those who are prepared will prosper, while most organizations will flounder or fall by the wayside.
Worzel can equip your organization with the ability to understand the changes to be faced in the years ahead, and the tools to leverage those changes to revolutionize and dominate your industry.
A Chartered Financial Analyst, Worzel is also a best-selling author of Who Owns Tomorrow? and frequent media commentator on business and economic trends.
Six Pixels of Separation – The New World of New Marketing
About Mitch Joel…
Mitch Joel is President of Twist Image – an award-winning Digital Marketing agency based in Montreal, Quebec. He is a marketing and communications visionary, interactive expert, community leader, Blogger, Podcaster and believer in doing the impossible. But mostly, he is a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on personal branding, the digital marketing space and how to be a great networker.
Mitch is the founder/moderator of the Montreal Business Book Review, host of the HarperCollins Canada sponsored, Foreword Thinking: The Business And Motivational Book Review Podcast, will be host of a soon-to-released online TV show produced by Rogers and Canadian Business Online, and is also a certified self-defense coach.
He co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus and Juno Award and MuchMusic-winning acts, Alexisonfire and City And Colour.
Igniting Brand Magic Lessons from Cirque du Soleil
About John U. Bacon…
A veteran journalist and public speaker, John has written for Time, The New York Times, ESPN The Magazine and Sports Illustrated, among others earning numerous national honors and writing awards for his work.
In his latest book titled “Spark: Igniting the Creative Fire that Lives Within Us All”, John worked with Lyn Heward, former President and COO of Cirque du Soleil’s Creative Content Division to explore how Cirque du Soleil manages creativity in the workplace, generating eye-popping innovations without losing the discipline every organization needs to be successful. John currently teaches at the University of Michigan and hosts his own radio program.
Truly, Madly, Deeply Engaged - Canadian Youth, Media, and Technology
About Hunter Madsen…
Hunter Madsen recently took over as head of marketing for Yahoo! in Canada, having come from the company's Silicon Valley headquarters in 2006. For several years there, Hunter headed product development for Yahoo! Marketing Services, driving the company's innovations in technologies that help advertisers become more effective. These included Yahoo's best-in-class platform for behavioral targeting, its advanced promotions systems, and cutting-edge tools for campaign analysis
Originally a social scientist, Hunter has a Ph.D. from Harvard, where he taught for several years before beginning his marketing career with J. Walter Thompson. He started JWT Interactive in 1993, and built early consumer websites for companies such as Sprint, Sun Microsystems, and the California Board of Tourism. Hunter left Thompson to lead marketing for Wired in its heyday, and then went on to co-found several marketing technology startups. Profiled in Advertising Age, Adweek, Marketing Magazine, and the New York Times, Hunter is considered a pioneer of marketing in new media.
Closing Keynote
The More Things Change...
About Paul Lavoie…
In 1992, Paul co-founded TAXI with partner Jane Hope. Recognizing that fresh thinking was often stifled in compartmentalized traditional agencies, TAXI eliminated the silos and reinvented its own minimalist structure. The idea that a small, select team of experienced experts, just enough to share a cab, should take responsibility for every dimension of a brand proved to be a formula for great work and great results.
With a who’s who list of clients like TELUS, WestJet, MINI Cooper, Viagra, Molson, Canadian Tire, McCain and Reitman’s, TAXI has been named Agency of the Year in Canada for six consecutive years by either Marketing or Strategy Magazine, and as one of Canada’s 50 Best Managed Companies.
In 2005, Paul was inducted into the Canadian Marketing Hall of Legends and named by ADAge’s Creativity Magazine one of the Top 50 creatives in the world. In 2004 Paul and Jane moved to New York to open TAXI’s first foray into the international market and what Fortune Magazine hailed as “bringing sparkle back to Madison Avenue”.
Paul has always followed a vision of big ideas. A true inspiration to those around him, he is a passionate advocate of original thinking. He has an instinctive understanding of human nature and a natural ability to tell a story that is meaningful and that touches his audience. Trained as a designer, Paul’s expertise spans print, TV, short film and more. His reputation has grown from that of an internationally recognized creative director to an innovation mentor in strategy, business development and entertainment.
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