BCAMA Vision 2008 Conference
Marketing Innovation in the Digital Age |
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Vision 2008 - Topics
The BC Chapter of the American Marketing Association (BCAMA) is pleased to invite you to VISION 2008, Western Canada’s premier marketing conference.
This year’s Vision conference focuses on how technology and new media have changed how businesses engage customers. As markets change and evolve, B2B and B2C companies need to adapt from being good talkers to good listeners; from good teachers to good learners. We have assembled a roster of top industry leaders that will help demystify the technologies and new media used to change the ways we interact with customers, and compete in the digital age. This is a must-attend event for today’s marketers.
Event Details | Speakers Bios | More about VISION – Message from VISION Director
Anna Wallner
Kristina Matisic |
The Shopping Bags
Emcees for this year’s Vision Conference are The Shopping Bags. Anna Wallner and Kristina Matisic, from TV’s Fine Living and W channels, are experts in consumer trends and product testing.
Anna Wallner's bio
Kristina Matisic's bio |
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Richard Edelman |
Keynote
Richard Edelman
CEO, Edelman
[bio]
Engaging Customers Through Social Networks
Just named 2007 Agency Executive of the Year by Advertising Age Magazine, Richard Edelman runs one of North America’s top public relations firms. His agency successfully infuses new media and blogging into public relations. Richard discusses how corporate communications must learn to integrate social media to increase effectiveness, reach, credibility and transparency. |
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Ron Bertram |
Ron Bertram
GM & VP, Nintendo Canada
[bio]
The Story of Wii
Nintendo chose a different path to market its Wii gaming console. Ron walks us through his experiences, explaining what happens to your marketing when you're more successful than your wildest dreams, and what transferable lessons can be learned from the Wii experience. |
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Patrick Hart |
Patrick Hart
Director of Marketing, SAP Canada
[bio]
It Ain’t Pretty, It Just Looks That Way
For companies with complex selling environments, where multiple products are being sold to multiple markets, technology is the backbone for predictable, repeatable field marketing success. In his presentation, Patrick Hart explains the system that SAP Canada has developed for successful B2B marketing. Tight alignment and ownership between sales and marketing, clear plans with forecasted outcomes, and disciplined measurement of ROI are core elements of SAP’s successful approach. |
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Amrita Sondhi |
Amrita Sondhi
CEO, Movement Global (formerly LuluLemon)
[bio]
Be Your Brand
When Chip Wilson started Lululemon, Amrita was the creative force behind the name, the brand strategy and marketing plan. By following her personal interests and spiritual convictions, she moved from one hugely successful entrepreneurial venture to others. Her company, Movement Global, is at the forefront of the green movement marketing yoga lifestyle and athlecticwear. Amrita discusses how her yoga philosophy and lifestyle translate into branding and business success. |
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Dan Heath |
Dan Heath
Author, Made to Stick
[bio]
Made to Stick
Take your branding up a notch by making it truly memorable. Dan presents his 6 key qualities for making your brand and messaging capture the hearts and minds of your customers. |
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Patrick Larouche |
Patrick Larouche
Director of Marketing, Sympatico / MSN
[bio]
User Engagement
The web is vast and fast, user’s attention spent is short. With the emergence of super performing search engine, attracting customers to your site is relatively easy, but engaging them and ensuring that they will return frequently depends solely on the interactivity of your site and the optimization of its flow. The presentation will review some of the engagement metrics used on Sympatico / MSN and talk to the optimization of online marketing flows.
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