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Canadian Marketing Case Study
Ron Buist invented Tim Horton's "Roll Up the Rim to Win" contest, and produced
the "True Stories" advertising television commercials. Buist will shed
light on achieving business success through best practices and customer
service. Audiences will come away with an inspiring look at the inner workings
of a Canadian success story. |
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Creative Presentation
Patrick Coyn, Editor and Designer of Communication
Arts (CA), photo will
discuss the history and philosophy of this 45-year-old institution, how
CA's competitions work and how creatives are chosen for profiles in the
magazine. He will also present a selection of award-winning design and
advertising projects produced on a limited budget to show that great
ideas can still inform, persuade and entertain with a minimum of expense. |
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Leadership Wisdom
Mike Lipkin is the President of Environics/Lipkin, the specialist Motivation
and Persuasion Company in the Environics Research Group, one of Canada
's largest and most sophisticated research houses. Lipkin will share
the Most Powerful Trends of 2004 with you. These are the forces shaping
the way people think, act and buy right now. He will also give you the
strategies to leverage the trends to enhance your influence and productivity. |
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Guerilla Marketing
Steve Saldebus is the Owner and Founder of Modrobes, a trendy
and successful fashion store based in Toronto. Saldebus and Modrobes have
been featured in Marketing Magazine, Profit Magazine,
Strategy Magazine and on CBC's Venture amongst many others. Saldebus will enlighten the audience
with guerrilla marketing techniques that speaks to customers in a unique
way, not conforming to industry "standards". |
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Business Excellence
Mark Stevens is CEO of the global marketing/strategic advisory firm of
MSCO and author of "Your Marketing Sucks". Stevens and his company advise
leading publicly-traded and privately held corporations on innovative
methodologies for growing their businesses. At Vision, he will bring
light to Marketing ROI; what is and isn't effective. |
![[Vision 04]](/events/images/title-VISION04.gif)
