Three Awesome Applications of Today’s Disruptive Technologies

By: Arturo Bustillos 

In today’s world, new technologies are being invented in a way that not only provides us with new features but also offers a new perspective on how we live our lives and how we interact with companies. These new technologies have become so disruptive that they create new markets, and are able to drive out outdated businesses. In this article, we look at three technologies – virtual reality, augmented reality, and virtual sales assistants – that are disruptive in our world today, and how companies are using these technologies.

Virtual Reality

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What is it?

Virtual reality is an artificial environment that is created through the use of software. One of the goals of this technology is to make an artificial setting feel as close to a real-life experience as possible. Currently, this technology is the talk of the tech world, with companies like Facebook, Samsung and HTC all developing their own virtual reality products.

Why is it disruptive?

Although virtual reality has many applications, it is currently most present in the video game industry, opening the door to new technologies and breaking previous limitations in video games. Now, the interaction between customers and video games has become so much more than just sitting in front of a monitor – it has created new immersive worlds.

Interesting application

Just last year, Facebook CEO Mark Zuckerberg released a demo for the Oculus Rift, his company’s virtual reality headset, that allows two people to play virtual Ping-Pong in a real-time setting. The two players were also able to interact with the world around them by grabbing other objects, such as Lego blocks. Creating an environment that allows players to connect even though they are physically miles apart opens up many opportunities for the gaming industry to explore.

Augmented Reality

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What is it?

Augmented reality is the integration of digital information with a person’s environment in real time. Compared to virtual reality, augmented reality uses the environment already present around you, adding a new layer of interaction.

Why is it disruptive?

For some time now, companies have been using augmented reality in products such as video games and phone map applications. This technology has been heavily talked about due to its ability to integrate itself into our personal environments. Companies are able to use the technology to directly interact with customers and to access those customers’ intimate spaces, such as their home or their commute to work.

Interesting application

In 2014, when the Swedish furniture company Ikea released its catalogue, it came with an extra feature. By using the catalogue with the Ikea smartphone app, potential customers could see what furniture would look like in their home. By placing the catalogue on the floor, then viewing it with a smartphone, the ideal furniture piece would appear. The app came with 90 furniture pieces that could be digitally placed in your home, answering the question “Would this look good in my living room?”

Esteban Contreras, Director of Experience Design at Sprinklr, says, “I think augmented reality has the potential to transform how we use computers. While virtual reality promises to disrupt entertainment and gaming, augmented reality promises to transform how we communicate and collaborate.”

Virtual Sales Assistants

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What is it?

Virtual sales assistants have become the new trend when it comes to selling products online. Companies like Facebook and Microsoft have developed their own virtual assistant products to help customers with just about anything they might need. These assistants are capable of ordering food, looking for shoes online, telling stories, getting you a taxi, and many more things.

Why is it disruptive?

LeadGenius co-founder Anand Kulkarni says, “In just 10 years, most sales jobs will be replaced by artificial intelligence.” With the implementation of innovations like Facebook’s M Assistant, this prediction is now becoming reality. This technology allows companies to interact with customers more efficiently by analyzing customer information and then catering answers for each individual.

Interesting application

Facebook hopes that their M Assistant will provide a reason for people to keep using its messaging app and, later on, to use it to make product purchases.

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