In 2010, the Little Engine that Could…Did!

by Sharon McInnis

Since 1971, the BC Chapter of the American Marketing Association (BCAMA) has honoured BC-based organizations that have demonstrated the excellent quality and care that goes into their marketing strategy efforts. Each year, the BCAMA presents the winning organization with the Marketer of the Year award at a gala reception, which provides the opportunity for the winning organization to be recognized.

The BCAMA is currently accepting nominations for the 2013 Marketer of the Year award  but only until this Friday, March 15th! If you’re considering nominating a BC-based organization or if you’re thinking about nominating your own firm, you might be interested in hearing more about the experience of some past winners.

Rocky Mountaineer won the BCAMA Marketer of the Year award in 2010. Hubert “Hub” Wat, Rocky Mountaineer’s Vice President, Global Marketing, took the time to chat with City Lights Production, Novus Community TV, at the October 2012 gala honouring Capilano Suspension Bridge Park, last year’s winner of the Marketer of the Year award.

Thanks to Hub for his time, and for City Productions and Novus Community TV for providing this clip!

Don’t delay – nominations for the 2013 Marketer of the Year award will only be accepted until 5 pm this coming Friday (March 15th)!

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