MOY Overview
| Every year the BC Chapter of the American Marketing Association (BCAMA) honours a BC-based organization that has demonstrated marketing excellence. This year we are proud to announce that Rocky Mountaineer is the recipient of the 40th Marketer of the Year award. On October 7th, come ready to hear how a premium train provider successfully positioned themselves in the midst of a vulnerable economy. This years story is one ear marked with progressive branding and a marketing strategy that maximized sales, inspired |  |
innovation, and strengthened the core business. We can’t wait for you to hear and experience the Rocky Mountaineer brand and why they were chosen.
About the winner
Rocky Mountaineer offers 45 unique Canadian vacation packages and four spectacular rail routes through British Columbia and Alberta. This luxurious train travels by daylight through the wild beauty of Canada’s West and is the best way to experience the majestic Canadian Rockies. The Rocky Mountaineer also runs a three and a half hour journey with breathtaking scenery between Vancouver and Whistler, BC. Now in its 20th year of operation, the Rocky Mountaineer has grown to become the largest privately owned passenger rail service in North America and welcomed its one millionth guest in 2008. Rocky Mountaineer has been honoured with four World Travel Awards as “World’s Leading Travel Experience by Train” and was named by National Geographic as one of the “World’s Greatest Trips”.
