BCAMA Grey Vancouver Speaker Series:
Understanding and Reaching Today's Online Youth
Join Ipsos Reid and DDB Canada for an informative presentation about Inter@ctive Teens (12-17) - what they are doing online and how to reach them.
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Steve Mossop, President, Market Research Canada West, Ipsos Reid
Steve will reveal highlights from their latest study of 1,220 online interviews with teens conducted in November 2007, including an understanding of who's online, what they look like, their attitudes and where they are going online. He will also discuss how youth differ from adults in their online habits and what you could be doing to capture the attention of this lucrative group. Comparisons and conclusions will be drawn relative to the last time the study was last replicated in 2004. |
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Angela Scardillo, Vice President, Client Services, DDB Vancouver, Managing Director, DDB Kid Think
Angela will showcase recent case studies involving marketing to teens online - what works, what doesn't, and what is the best way to capture the attentions and actions of this difficult to reach audience. She will highlight examples of recent successful online campaigns that are targetted to teens in order to provide marketers with concrete examples of the do's and don'ts of how to market to this group. |
Friday, February 8, 2008
Hyatt Regency Hotel
655 Burrard Street, Vancouver, BC,
V6C 2R7
7:00am - 7:30am Registration / Breakfast / Networking
7:30am - 9:00am Presentation
Register online today at
bcama.com or call
604.983.6AMA (6262)
Price*
Members: $35, Non-Members: $47.50,
Student Members: $20, Season Tickets: 1 ticket
On-Site Registration:
Members: $40, Non-Members: $52.50,
Student Members: $25
Register Now
*GST will be added to the price. All registrations must be held or paid with a credit card. No-shows will be charged. We require 48 hours notice of cancellation to issue refunds to the events. On-site registration is based on space available on the day of the event.
BCAMA Event - Uncorked: the brand behind the label
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Bernie Hadley-Beauregard is the foremost branding expert when it comes to making a mark in the wine industry. From Blasted Church, Poplar Grove and Dirty Laundry to Laughing Stock, Megalomaniac and Organized Crime - Bernie's company - Brandever has been creating award-winning brands for wineries who are brave enough to step outside of convention to tell their extraordinary stories. |
The panel will consist of Blasted Church Winery, Dirty Laundry Winery, Spit Decisions wine purchasers. These wineries will be accompanied by Poplar Grove, Megalomaniac and Organized Crime after the panel discussion for wine tasting and networking.
Thursday, February 28th, 2008
Heritage Hall
(located at 15th Avenue and Main Street), Vancouver
7:00pm Registration and Networking
7:30pm
Panel Discussion
8:30pm-9:30pm Wine Tasting
Price*
Register on or before February 25th:
Members: $50
Non Members:
$60
Student Members: $35
Seasons Tickets:
1 ticket
On-site Registration:
Members: $60
Non Members:
$70
Student Members: $45
Register online today at
bcama.com or call
604.983.6AMA (6262)
Register Now
*GST will be added to the price. All registrations must be held or paid with a credit card. No-shows will be charged. We require 48 hours notice of cancellation to issue refunds to the events. On-site registration is based on space available on the day of the event.
Special Pricing for BCAMA Members:
Content Convergence and Integration 2008 Conference
March 12 to 14, Vancouver BC
Sheraton Wall Centre
Content Management in its various forms is increasingly recognized as a key business strategy to improve corporate performance and decrease operating costs. This conference is for anyone with a particular interest in learning about the new technologies around web marketing, social media, syndication of content, and converging content. The program is packed with Canadian and international speakers, and over the 3 days the conference offers a good mix of presentations and more in-depth workshops.
If you are interested in managing corporate content as a business asset, this conference is a "must attend". If you are dealing with one type of content converging with other content within (or outside) your organization, you'll find many helpful presentations. If your company is considering syndicating content instead of emailing, if the marketing team is trying to create authentic conversations with the company's customers, or if there is an interest in 'greening' your content (reducing, reusing, and recycling), don't wait a minute longer.
March 12th to 14th, 2008
Sheraton Wall Centre
1088 Burrard Street, Vancouver, BC, V6Z 2R9
SPECIAL PRICING FOR BCAMA MEMBERS:
Early Bird registration:
Register on or before January 31, 2008
Full Conference Pass: US $549
A One-Day Pass:
US $224
After January 31, 2008:
Full Conference Pass: US $649
A One-Day Pass:
US $269
To receive special pricing please select 'Attendee w/ Association Discount', and enter this code in the authentication box: 4M4BC
Register Now
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