The BCAMA’s Privacy Policy

Our Commitment

It is the British Columbia Chapter of the American Marketing Association’s (BCAMA) commitment to maintain the principles of integrity and trust with respect to the protection of personal information we collect. As part of our commitment, the BCAMA will protect the privacy of personal information of its members, non-members, sponsors and other individuals whose personal information is in the BCAMA’s possession. From time to time this policy may be amended or updated and any such amendments will be effective once they are posted to this website.


“Business contact information” means information that enables an individual to be contacted at work, including his/her name, title, business address, business telephone number, fax number, and e-mail address. ”Personal information” is information about an identifiable individual, but does not include business contact information or work product information.


The BCAMA is responsible for all personal information under its control, even if it is not in its possession. The BCAMA has developed policies and procedures to deal with the proper collection, use and disclosure of personal information.


The BCAMA does not collect personal information directly; however, it does collect personal information through its membership registration process that is administered by its parent body the American Marketing Association

The information collected is strictly for internal purposes only [in order to serve our professional members, student members and bridge members and to update all members with BCAMA event information.


The BCAMA requires the consent of individuals to collect, use or disclose personal information. The BCAMA will not use or disclose personal information already collected for other purposes unless it receives the consent of the individual to whom the information belongs. The BCAMA will seek consent to use and/or disclose personal information at the same time as it collects the information.


The BCAMA will only collect personal information for the purposes it has identified at the time of collection. The BCAMA will only collect personal information through methods that are lawful, will not collect information indiscriminately and will only collect personal information directly from the individual concerned.

Use, Disclosure and Retention

The BCAMA will only use or disclose personal information for the purpose(s) for which it was collected.

The BCAMA may disclose the personal information to: a company or individual engaged by the BCAMA to perform functions on its behalf, such as research or data processing; a company or individual engaged by the BCAMA to administer benefits to its membership on the BCAMA’s behalf, such as magazine subscriptions, 3rd party obligation to confidentiality.

Additionally, BCAMA may send you, from time to time, e-mail or other communications. We may use your personal information, or your business contact information, to contact and correspond with you, send you information about BCAMA we feel may be of interest to you, to respond to your inquiries and enhance and assist with your membership experience. If you prefer not to receive this type of information, please advise us by way of e-mail message to

Accuracy of Personal Information

The BCAMA will make reasonable efforts to ensure that personal information in its control is accurate and complete. Individuals may request corrections to their personal information by sending the correct information to

Safeguarding Personal Information

The BCAMA will protect personal information in its control against risks of loss, theft, unauthorized access, disclosure, copying, use, modification or destruction by security safeguards that are appropriate to the sensitivity and format of the information.

Non-personal identification information

The BCAMA may collect non-personal identification information about visitors to the website whenever they interact with our website. Non-personal identification information may include the browser name, the type of computer and technical information about visitors means of connection to our website, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our website may use “cookies” to enhance user experience. Visitors’ web browsers places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Visitors may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the website may not function properly.


Upon reasonable written notice from an individual the BCAMA will provide access to all his/her personal information in the BCAMA’s possession and advise the individual what the information is being used for and to whom it has been disclosed.


An individual who has complaints about how his/her personal information is being handled by the BCAMA may file a written complaint with the BCAMA by e-mail to Such complaints must clearly state the nature of the dispute and contain all necessary contact information for the complainant.

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