Senior Executive Program

The BCAMA Senior Executive Program was developed to bring together British Columbia’s most senior and most talented marketers across a broad range of disciplines and industries for the purposes of networking, business development and thought leadership.

Supported by insights from expert panelists and guest speakers, this select team of industry leaders meets face to face in a roundtable format to discuss some of the most significant challenges and opportunities that marketers face today. This is a unique opportunity to be part of an exclusive group that is leading the way for marketing in British Columbia. Participation in the program is by invitation and referral only.

Member Benefits

Full BCAMA Membership

  • As a BCAMA Senior Executive Program member, you get the full benefits associated with a regular BCAMA membership and more

Elite Networking

    • Access to experts in various fields of marketing throughout North America who will be speakers and guests of the program
    • An invitation to attend nine roundtable events with the team each year
    • Access to leading local and international resources, publications and information
    • Access to resources, articles and recommended reading for executives

Member Qualifications

To maintain a high standard of quality for the program and participants, the organizing team will use their discretion to extend invitations to people who meet the following criteria:

      • Is the most Senior Executive in an organization driving the decisions for marketing – this may be the owner, CEO, CMO, VP Marketing, Director Marketing, Creative Director, Agency Lead/GM or similar role
      • Plays a direct role in influencing corporate and/or creative strategy
      • Has 10+ years of experience at a senior executive level in marketing
      • Has 10+ years of experience managing significant budgets or P&L
      • Has 10+ years successfully managing and developing teams

Current Senior Executive Program members are encouraged to recommend new members to the organizing team for consideration.

2015/16 Organizing Team

The 2015/16 organizing team is made up of volunteer members from the BC Chapter of the American Marketing Association.

Nick Sywulych

Director, Senior Executive Program, BCAMA
Director of Retention Marketing
British Columbia Automobile Association (BCAA)

Richard Seres

Co-Chair, Senior Executive Program, BCAMA
Vice President, Marketing

Heidi Worthington

Co-Chair, Senior Executive Program, BCAMA
Senior Vice President & Chief Marketing Officer (CMO)

Kim Breakell Mech

BCAMA President
Channel Sales & Marketing Director
Central 1 Credit Union

Sarah Finstad

BCAMA Immediate Past President
Director of Marketing and Communications at Regent College

Steve Kim

BCAMA Past President
President, Boilingpoint Communications

2014/15 Membership Fees

The annual membership fee, which is $1,500 per participant, is used to pay for the administration of the program events, including facility rentals, food, beverage and communications. The program also offers a $250 drop-in fee for guests interested in attending a session before committing to a membership.

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