Visit the AMA website for valuable marketing resources. Below are links to additional web resources and documents.
American Marketing Association
Econsultancy Digital Marketing
Top Eight Processes for Integrated Marketing Management in 2016
View PDF document (234KB)
Forrester Research, Inc.
Mobile Trends for Marketers 2014
View PDF document (540KB)
Google thinkinsights, November 2013
Proof That Online Search Ads Can Boost Offline Store Sales
View PDF document (413KB)
BDC Study October 2013
Mapping Your Future Growth: Five Game-Changing Consumer Trends
View PDF document (3.6MB)