How to Steer Clear of These 21 Digital Marketing Mistakes

The world of digital marketing can be overwhelming, especially for those who are just transitioning from traditional marketing – so naturally, mistakes are going to be made. In fact, even the most experienced marketers will occasionally have digital campaigns that … Continue reading

21 Website Mistakes Marketers Make and How to Avoid Them

As a marketing or business professional tasked to build or redesign a new company website, you’ll want to be certain that your web project hits the mark. Having strong web design guidance for your website’s construction is essential for the growth … Continue reading

Congratulations Vancouver Convention Centre & Tourism Vancouver, the Marketer Excellence Award Winner of Marketing on a Shoestring

To win the marketing on a shoestring award at the Marketer of the Year Gala, the Vancouver Convention Centre and Tourism Vancouver teamed up to create the #PCMAVancouver campaign in preparation of hosting the Professional Convention Management Association’s (PCMA) Convening … Continue reading

Public Relations – Insights West – Federal Elections 2016

At the Marketer of the Year Gala, Insights West was awarded the marketing excellence award in the category of Public Relations for Federal Elections 2016. In 2013, every public opinion survey predicting the outcome of the provincial election in British … Continue reading

Scannable Content: Writing for the Web

  How to Create Effortlessly Readable Web Copy Writing for the web is very different from writing for print. Most online readers do not actually read text on the internet; instead, they scan the text to pick out valuable bits. … Continue reading

Congratulations TELUS, the Marketing Excellence Award Winner For Not One, But Two Categories – #ShareLove

For the 2016 Pride season, TELUS chose to highlight local leaders in the LGBTQA community who showcase the power of inclusion and elevate the importance of diversity. The result was the launch of an integrated campaign to engage team members, … Continue reading

Congratulations Destination BC, the Marketing Excellence Award Winner for Content Marketing

At the 46th BCAMA Annual Marketer of the Year, Destination BC won the coveted content marketing award for their campaign – Wild Within. Destination British Columbia’s primary role as a provincial destination marketing organization is to maximize long-term industry growth … Continue reading

What you need to know about 360 videos on Facebook and YouTube

Author: Tiffany Lau The next big thing in social media and online storytelling just might be 360 videos, which are videos created by camera systems that simultaneously capture all 360 degrees of a scene. Imagine a panorama photo taken on … Continue reading

The ABCs & WTFs Of Marketing Automation

  In addition to being one of the most talked about and hyped aspects within our industry, these days, Marketing Automation also represents one of the most legitimate opportunities for building relationships with customers, clients & prospects. The key, however, … Continue reading

3 reasons why you should be part of the 2016 Marketing Excellence Awards

Author: Tiffany Lau Be recognized as one of the best  For 46 years, BCAMA, the province’s largest marketing association, has awarded BC-based marketers for their outstanding achievements. The Marketer of the Year and Marketing Excellence Awards, which are all highly esteemed, … Continue reading

Top 10 Free Marketing Tools in 2016

  Technology has made marketing completely digital, this means businesses now have a larger platform to advertise their services. Although many marketing tools require a budget, there a few that can be used for free. Here are the best free … Continue reading

The Top Five Best Guerrilla Marketing Techniques of 2016

By: Arturo Bustillos Guerrilla marketing campaigns have only one purpose. They are designed to make your business more money by attracting more potential clients and therefore more sales by doing something extraordinary that captures the eye and the dollar of … Continue reading

Trade Show Furniture – Purchase vs. Rental

Blog post provided by Xibita Author: Hanif Muljiani Coordinating a trade show requires making a number of decisions, one of which is furniture. Whether you require a simple bar table with a couple of bar stools or a full lounge, you … Continue reading

Top 3 Location-Based Marketing Tools

By: Arturo Bustillos  As customers are gradually carrying out more shopping-related activities online, information is being gathered in the cloud more than ever before. While it’s mostly online retailers that are exploiting this, the brick-and-mortar stores are not far behind. … Continue reading

Three Awesome Applications of Today’s Disruptive Technologies

By: Arturo Bustillos  In today’s world, new technologies are being invented in a way that not only provides us with new features but also offers a new perspective on how we live our lives and how we interact with companies. … Continue reading

BCAMA Vision 2016 Conference – Disruption in Marketing

  Well it’s been a few weeks now since BC marketers filled the Hyatt Regency Ballroom on a beautiful Thursday morning for BCAMA’s Vision Conference 2016. This year’s conference, which celebrated its 27th anniversary as well as the 60th anniversary … Continue reading

Marketing Under the Stars

By: Tanya Colledge If you have been following our Marketing Excellence Award winner blog series, you’re aware that every year, the BCAMA honours BC organizations that have demonstrated excellence and creativity in their annual marketing efforts. Last year, in addition … Continue reading

The Art of Science

By Kelly Stephenson, Director of Strategy, Creature When we ask new clients which brands they most admire, we almost invariably hear the same several names invoked: Old Spice, Nike, Apple. And when we ask why, our clients tell us they’re … Continue reading

Big Data: The Days When Love Was Invented To Sell Nylons Are Long Gone

   (Labelled for reuse with modification on Google)   By Lesley Yuen Digital Marketing Specialist, Century Group “The reason you haven’t felt it is because it doesn’t exist,” says Don Draper. “What you call ‘love’ was invented by guys like … Continue reading

We Want to Feature You!

We’re thrilled to announce that each week, BC AMA will be featuring a member of the BC Marketing Community as our Member Spotlight! This Q & A style article will highlight BC AMA members so that we can get to … Continue reading

B2C Digital Marketing Tips – What you need to know for 2016

In this follow up to the B2B trends for 2016 the Graphically Speaking digital marketing team has provided top ten highlights of current digital marketing trends for the B2C market. There are similarities, of course, but B2C marketing definitely requires … Continue reading

Playing is Believing, Nintendo Canada

By Tanya Colledge On an annual basis, the BCAMA honours BC organizations who have demonstrated excellence and creativity in their annual marketing efforts. In 2015, in addition to honouring the BCAMA Marketer of the Year, three Marketing Excellence Awards were … Continue reading

Top 10 B2B Marketing Trends for 2016

Despite this Top-10 list not being as entertaining as the best of David Letterman, it is worth a look because it provides good insight into what B2B business marketers should be thinking about this year. The Graphically Speaking digital marketing … Continue reading

6 – Step Spring Cleaning Checklist for Your Brand

If your New Year’s resolution was to conduct a brand overhaul and you’re feeling a little nervous because we’re nearing the end of February and you haven’t started, not to fret, because now is a great time to plan a … Continue reading

How to Develop a Buyer Persona for Your Brand

It’s hard to believe that we have already reached the middle of February, which means that we should all be entrenched in our 2016 marketing strategies. At BCAMA, we are excited to see what 2016 will bring in terms of … Continue reading


We invite you to volunteer for the BCAMA VISION 2016 Conference. Volunteering for the BCAMA VISION 2016 Conference provides you with: The opportunity to participate and attend the conference (a value of $400) Professional marketing development through experience and exposure … Continue reading

Marketing Agency INsights & OUTlooks for 2016

To kick off the year, BCAMA hosts an Ad Agency Panel, where we invite the best and brightest industry leaders from advertising agencies to come and talk to us about what trends we can expect to see in 2016. This … Continue reading

Marketing on a Shoestring

By Tanya Colledge Every year, the BCAMA honours organizations in BC who have demonstrated excellence and creativity in their annual marketing efforts. Last year, in addition to honouring the Marketer of the Year, the BCAMA added three new recognition awards … Continue reading

The ABCs and WTFs of Programmatic Advertising

Recently, the BCAMA had the pleasure of welcoming four experts to lead a discussion on programmatic advertising at the first luncheon in our Thought Leadership Series. As programmatic advertising has been drawing a lot of chatter among marketers lately, gaining … Continue reading

Dogs of Instagram – A Story of Success

For most companies, social media channels are a key marketing tool in promoting the business after initial inception and start-up. But for boutique dog apparel concept, Lucy & Co, things happened a little differently, having been born as a result … Continue reading

Spotlight on A&W at Marketer of the Year Gala

In front of over 350 of BC’s top marketing minds, the spotlight was on A&W Food Services of Canada at BCAMA’s 45th annual Marketer of the Year gala, held at the Westin Bayshore on October 21. Attendees enjoyed mini-burgers and … Continue reading

A Look Back On the Highlights of the 2015 Marketer of the Year Gala

Over 350 of BC’s top marketing minds attended the event of the marketing calendar on Wednesday, October 21:  BCAMA’s 45th annual Marketer of the Year gala, which took place at the Westin Bayshore. A&W Food Services of Canada Inc. took … Continue reading

How to Get the Most Out of Marketer of the Year 2015

This year’s BCAMA Marketer of the Year gala will be held this coming Wednesday, October 21ST at the Westin Bayshore. This year, the BCAMA will recognize A&W Food Services of Canada for their impressive marketing efforts. Vancouver’s best and brightest … Continue reading

Zappos Manages to Out-Google Google with Crafty Marketing Tactic

Not one to do things by halves, Google recently took to the streets in Austin, Texas, to promote its new photo app by offering gourmet cupcakes from a branded food truck – and all its customers needed to do was … Continue reading

Announcing the Finalists for the Marketing Excellence Awards

        The BCAMA Marketer of the Year gala is next Wednesday, and we have exciting news for BC’s marketing enthusiasts: the announcement of the finalists for the Marketing Excellence Awards. This is the inaugural year for the … Continue reading

BCAMA and AIM Merger

The BC chapter of the American Marketing Association (BCAMA) and the Association of Integrated Marketers (AIM) have announced that they will merge into one association, effective immediately. The province’s largest marketing organization will run under the BCAMA brand and organization … Continue reading

4 Steps to the Best XM 2015 Experience Ever

Contributed by XM committee member, Emily Kiloh Western Canada’s premier Experiential Marketing event – XM 2015: The Best of Innovation – is less than a week away. Below, we’ve outlined 4 easy steps to ensure you have the maximum amount … Continue reading

XM 2015: The Best of Innovation

Contributed by XM committee member, Emily Kiloh Are you always looking for new ways to engage your consumers? Do you love immersing yourself in the latest technology? Don’t miss out on your chance to learn the latest in XM from … Continue reading

Watch your language – seven ways to avoid reputation-killing exaggeration

Originally posted by Chris Olsen at The foundation of successful communication is clear writing. If you want your message to get across and be taken seriously you need to be clear. Some people believe that in order to gain … Continue reading

What is a LOUDtable?

One of the features of our up coming BCAMA Vision Conference is the LOUDtable session, not to be confused with round table – although we’d like to think a modern day King Arthur would attend Vision to discuss content strategy … Continue reading

The Top 7 Reasons To Attend Vision 2015

Our 2015 Vision Conference is on the horizon. Aimed at industry professionals, this full-day event will bring together BC’s brilliant marketing minds for a lineup of speakers, fresh insights, compelling content and powerful networking. Here are the Top 7 Reasons to … Continue reading

Beyond Marketing Strategy

This is a guest post from former BCAMA President John R. Bell. Enjoy the perspective of the retired CEO and former recipient Marketer of the Year. Times. Places. Some remain etched in our minds no matter how many decades come and … Continue reading

Flash Giveaway: Enter the BFit Health and Wellness Contest

Victoria is the ideal playground for sports and outdoor adventure enthusiasts. Throughout the year, visitors experience activities that vary from hiking the area’s many trails to attending sporting events, such as the Victoria Dragonboat Festival. In recognition of Victoria’s sports … Continue reading

Five Tips for Becoming a Marketer of the Year

For 44 years, BCAMA has been recognizing a BC-based company for its outstanding marketing strategy efforts. This year’s winner, Tourism Victoria, joins a number of companies who have achieved marketing excellence. In recent years, this includes Vancity, Capilano Suspension Bridge … Continue reading

This Is The Future Of Tourism Marketing

Between the rise of e-tourism, the availability of flights, and online marketing, the last decade has seen huge changes throughout the tourism industry. These changes have created new openings and opportunities for marketers in the space. To touch upon this … Continue reading

How to Repurpose Research for Killer Content Marketing

By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud Content marketing inspiration is everywhere you look. For teams managing limited headcount and/or budget, it’s especially important to leverage various marketing activities across your organization and turn them into content opportunities. … Continue reading

How Tourism Victoria Enhanced the Public’s Perception of BC’s Capital

How do you change what people see in your brand? With the 2008 recession drastically reducing visits to the area, Tourism Victoria knew they needed to make a change. With the help of feedback from travel media and lifestyle journalists, … Continue reading

Neo Matrix for Content Marketing Teams

Review by: Lionel Matecha, BCAMA Author Chris Lake asks some interesting questions about content teams, their skills and strategy elements in his article for Econsultancy. His answer is the Content Marketing Team Matrix. If nothing else it’s nice to see … Continue reading

Musette Caffe: Building a Branded Community

By Bruce Nickson Defining Success: It’s About the Vision When we think of success in business and especially in marketing, we usually celebrate scale. Big marketing equals big success. Especially in the current time of the Super Bowl and the … Continue reading

BCAMA Announces Digital Pioneer Brian Solis As 2017 VISION Conference Keynote

Leading digital futurist and best-selling author to share insights on the future of marketing FEBRUARY 23, 2017 – VANCOUVER, B.C.— The BC Chapter of the American Marketing Association (BCAMA) is proud to announce Brian Solis, one of the world’s leading … Continue reading

BCAMA’s 2017 VISION Conference Promises To Spark Innovation in Brands, Business and Marketers in Vancouver

Early Bird Registration Now Open FEBRUARY 9, 2017 – VANCOUVER, B.C.— For the 27th year, the BC Chapter of the American Marketing Association (BCAMA) is excited to bring its annual marketing conference to Vancouver. The VISION Conference returns on April … Continue reading

Marketing Excellence Award Winners Announced at BCAMA Marketer of the Year Gala

  VANCOUVER, BRITISH COLUMBIA – It was a celebratory night complete with cocktail dresses and bow ties for the 46th annual BCAMA Marketer of the Year Awards at the Westin Bayshore Hotel on October 19, 2016. The gala – emceed … Continue reading