The BCAMA Senior Executive Program was developed to bring together British Columbia’s most senior and most talented marketers across a broad range of disciplines and industries for the purposes of networking, business development and thought-leadership.
Supported by insights from expert panelists and guest speakers, this select team of industry leaders meets face to face in a roundtable format to discuss some of the most significant challenges and opportunities that marketers face today. This is a unique opportunity to be part of an exclusive group that is leading the way for marketing in British Columbia. Participation in the program is by invitation and referral only.
Member Benefits
Full BCAMA Membership
- As a BCAMA Senior Executive Program member, you get the full benefits associated with a regular BCAMA membership and more.
Elite Networking
- Access to experts in various fields of marketing throughout North America who will be speakers and guests of the program.
- An invitation to attend nine roundtable events with the team each year. Leading Resources.
- Access to leading local and international resources, publications and information.
- Access to resources, articles and recommended reading for executives.
- Is the most Senior Executive in an organization driving the decisions for marketing, which may be the Owner, CEO, CMO, VP Marketing, Director Marketing, Creative Director, Agency Lead/GM or similar role.
- Plays a direct role in influencing corporate and/or creative strategy.
- Has 10+ years of experience at a senior executive level in Marketing.
- Has 10+ years of experience managing significant budgets or P&L.
- Has 10+ years successfully managing and developing teams.
Member Qualifications
To maintain a high standard of quality for the program and participants, the organizing team will use their discretion to extend invitations to people who meet the following criteria:
Current Senior Executive Program members are encouraged to recommend new members to the organizing team for consideration.
2011/12 Organizing Team
The 2011/12 organizing team is made up of volunteer members from the BC Chapter of the American Marketing Association. This year, Steve Mossop is the program chair. He has been a Senior Executive Program member since its introduction in 2010. His role is to provide vision and leadership for the program. Steve is joined by BCAMA President Steve Kim, Past President Darrell Hadden and Senior Executive Program Director Christine Jakovcic.
To contact the organizing team, please email bcamaexecutive@gmail.com.
Steve Mossop
Chair, BCAMA Senior Executive Program
President, Ipsos Reid
Market Research West
steve.mossop@ipsos.com
778.373.5001
Steve Kim
BCAMA President
President, Boilingpoint Communications
skim@boilingpointgroup.com
604.630.7943
Darrell Hadden
BCAMA Immediate Past President
President, Graphically Speaking
darrell@graphicallyspeaking.ca
604.682.5500
Christine Jakovcic
BCAMA Senior Executive
Program Director
Regional Director, Revenue Management
Molson Coors Brewing Company
bcamaexecutive@gmail.com
604.664.1120
2011/12 Membership Fees
The annual membership fee, which is $1,500 per participant, is used to pay for the administration of the program events, including facility rentals, food, beverage and communications. The program also offers a $250 drop-in fee for guests interested in attending a session before committing to a membership.
