American Marketing Association of British Columbia Chapter

Vision 2004 Speakers

	Ron Buist CANADIAN MARKETING CASE STUDY Ron Buist invented Tim Horton's "Roll Up the Rim to Win" contest, and produced the "True Stories" advertising television commercials. Ron will shed light on achieving business success through best practices, brand development and customer service. Audiences will come away with an inspiring look at the inner workings of a Canadian success story. Highlights: Advertising Manager for Black's Camera stores Developed the "Black Bigger Prints" photo finishing campaign. Photo finishing business increased 54% in the first year of production. Worked as a radio announcer and in technical production for television early on in his career His other Tim Hortons accomplishments include: designing the first Tim Mug travel mugs, introducing the soup and sandwich program, and producing over 100 radio television commercials
	Patrick Coyne CREATIVE PRESENTATION Patrick Coyne is editor and designer of Communication Arts. In addition to determining the layout and content of the magazine, Mr. Coyne writes feature stories and the editor's column. He has also guest lectured at numerous creative clubs and prior to joining CA in 1986, Coyne was a principal in the multi-discipline, San Francisco- based design firm of Patrick Coyne Stephanie Steyer Design Office. After graduating from California College of Arts and Crafts, Coyne worked for Michael Mabry Design and SBG Partners. Communication Arts is the leading professional journal for designers, art directors, design firms, agencies and corporate communications departments. Current circulation is 68,000 paid. Through editorials, feature articles and annual competitions it sponsors, CA provides new ideas and information, while promoting the highest professional standards for the field.
	Mike Lipkin LEADERSHIP WISDOM Mike Lipkin is the President of Environics/Lipkin, the specialist Motivation and Persuasion Company in the Environics Research Group, one of Canada 's largest and most sophisticated research houses. He is also a Toronto-based motivator, author and persuasion coach who has worked in twenty-two countries with over 200 000 people. Mike Lipkin will share the Most Powerful Trends of 2004 with you. These are the forces shaping the way people think, act and buy right now. They are based on the unique Environics' Social Values Research conducted over 20 years with 45 000 Canadians. Mike makes the complex simple. He helps people "get it" immediately. He gets people excited about change by giving them the tools to keep themselves motivated while doing the same for everyone around them. As a world-renowned motivator and marketer, Mike also gives you the strategies to more than double your profitability and productivity through The Most Powerful Trends of 2004. Mike will also give you the strategies to leverage the trends to enhance your influence and productivity. Specifically, you will learn: How to focus your energy for maximum impact How to communicate with magnetism How to position yourself as an irresistible resource How to build extraordinary relationships How to always be "on" and stay "on" when it counts
	Steve Saldebus GUERILLA MARKETING Steven Saldebus, is the owner/founder of Modrobes, a young clothing Brand based in Toronto known for it's comfortable lounge pants. With 3 Concept stores and over 100 retail accounts across the country, Modrobes has sold over 1.5 million pairs of pants to Canadians in just under 8 years. Saldebus and Modrobes have been featured on the cover of Marketing Magazine and in Profit magazine, Strategy Magazine and on CBC's Venture amongst many others.Saldebus will enlighten the audience with a no holds barrage of ideas, strategies and philosophies for getting and keeping the customer's attention. With a fresh approach, a bundle of unbridled energy and a relatively unorthodox approach to marketing Steven Saldebus will get you thinking about business from a whole and new perspective. What is Modrobes? What is the short history of this pant phenomenon? Why did I start it? Who is the target market? Why was it such a huge success in a short period of time? Where is the company now? What is guerilla or grass roots marketing? Why use this type of marketing? What's the effect? What's the cost? Is this type of marketing sustainable? Is any kind of marketing sustainable? You are what you sell. So you better believe it! Does the type of marketing you use characterize your business? Is the medium the message? What makes Modrobes different from the rest of the marketing clutter? What makes you different? Are you marketing your product or you? What you sell as an extension of what you believe. Defining your business or product and what it means as part of your philosophy. Do your customers understand this philosophy? Do you? The New Business Frontier. It's the Wild West again! With the maturing of the Internet, personal communications and telecommunications as a viable means to marketing and selling the world is your oyster so start shucking!!! What are the new rules of engagement? Now who is your competition? Mom and Pop shops vs. multinational corporations. Making it work! Applying marketing theory to the real world. How do you put it all together for the big knockout punch? What are the 4 P's? What is missing from this theory that could kill your business. Who wrote this textbook anyway? Hey kids, it's time to start learning about marketing. Don 't forget that it will never stop!
	Business Excellence Mark Stevens is CEO of the global marketing/strategic advisory firm of MSCO and author of "Your Marketing Sucks". Stevens and his company advise leading publicly-traded and privately held corporations on innovative methodologies for growing their businesses. At Vision, he will bring light to Marketing ROI; what is and isn't effective.

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