4 Steps to the Best XM 2015 Experience Ever

Contributed by XM committee member, Emily Kiloh

Western Canada’s premier Experiential Marketing event – XM 2015: The Best of Innovation – is less than a week away. Below, we’ve outlined 4 easy steps to ensure you have the maximum amount of fun, while experiencing all of your favourite top-tier brands and networking with fellow marketers.


Here’s how to make the most of your time before you hear from our accomplished speakers:

Step 1: Swag

Pick up a few goodies as you enter including a Coca-Cola, a bag of Haribo Gummies, a complimentary SIM card from Roam Mobility, and a bottle of FIJI Water. Just for showing up, you’ll also be entered into our door-prize draw that features tickets to the Whitecaps FC, gift cards from Starbucks & Best Buy, and a gift from Smirnoff courtesy of Diageo.

Step 2: Drink

Had a long day at work? Make sure you stop by the McDonald’s Mobile McCafe out front for a complimentary coffee.

Our event wouldn’t be complete without some premium drink brands. In the mood for a cocktail? New Amsterdam Spirits will be mixing exceptional Gin & Vodka cocktails. Prefer wine? Enjoy premium wine from Trialto Wine Group & Appellation Wines, as well as organic wine from KIS Consulting. If wine isn’t really your thing, we’ve got Steamworks Brewery on-hand to sample some of their famous beer.

Step 3: Socialize

We all know marketers are the coolest bunch around. Grab one of your newly made acquaintances and head over to the TapSnap booth to accurately document how much fun you’re having (and to make everyone not at #BCAMAxm have serious #FOMO). Take your next photo in front of our customized Social Media display made by Tradable Bits. If you don’t properly document your night on social media, it’s like it didn’t even happen, right? Airwaves Music will be setting the (music) tone with one of their top DJ’s.

Step 4: Eat

Now that you’ve quenched your thirst, it’s time to fill up on delicious eats and treats. DD Mau will be serving up samples of their fresh twist on the bánh mì, and Natural Cheese Pastures will be sampling their award-winning cheeses. On the sweeter side, look for the Sweet Petite dessert cart, and Letter Press Bakery will be expertly decorating a cake right before your eyes. They’ll be done right in time for a post-speakers sugar rush.

*Repeat steps 2 through 4 to ensure the ultimate XM 2015 experience.

Don’t miss out! Register now.

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