The Best of Innovation – Transform Your Brand Through the Binoculars of Customer Experience

The Best of Innovation – Transform Your Brand Through the Binoculars of Customer Experience

Prepare to immerse yourself in the latest experiential marketing innovations at XM 2015 – the only experiential event on Canada’s West Coast!

Want to elevate your brand’s consumer engagement? Then look no further. Join us on May 28 at Science World at TELUS World of Science. You’ll have the chance to interact with top agencies and innovative brands as they engage you with exciting, unique and memorable experiences.

Listen as our guest speakers share the latest in experiential innovations and advances in technology that are sure to enhance your brand’s consumer engagement.

Find out how you can better understand customer behaviour and apply it to increased profitability, how to delve deeper into customer experience and leverage it to define your brand more effectively, and the best way to create a holistic customer experience at all touchpoints of your business.

Introducing our experiential experts:

Paul Conder – Principal at Lenati LLC
Paul is a Principal at Lenati LLC, where he leads the Customer Experience Practice. He has a 20 year track record leading multidisciplinary teams, bridging the fields of experience design, interior design, product design and retail strategy. Paul has led research and design projects for many leading global brands, including Starbucks, Starwood Capital Group, Canyon Ranch, Lululemon, Telus, East West Partners, Philips Design Silicon Valley, Microsoft and Vitamin Water / 2010 Olympic Games, helping clients develop brand-driven interior architecture, products and customer experiences. Paul has been featured extensively in the international media, including Interior Design magazine, the Chicago Tribune, FOX News, CBS, TF1 (France), The Globe and Mail and CNN.

Jen Riley – VP Marketing at YYoga
Jen has legacy creating meaningful relationships between brands and consumers. She spent eight years at EA SPORTS as a Communications Director where she managed the global communications strategy for the world’s most liked sports brand with a combined 25M+ followers across franchises like FIFA, NHL and NBA. Jen and her team were among the first to integrate communication touch points across channels and prioritize the importance of the direct-to-consumer relationship. Today, Jen is a senior executive of a YYoga – a young, vibrant company on an aggressive growth trajectory. As the VP of Marketing, Jen leads marketing efforts crossing web, customer experience, community, brand, partnerships, creative, media, digital, communications, pricing and promotions.

David Nichols, Co-founder and Executive VP of Inventa

Matt Lewis, Managing Director at GMR Marketing

Stephanie Koonar, Assistant Chair, External Relations at the Langara School of Management, Langara College, will moderate the panel and be the event’s MC.



Thursday, May 28, 2015
6:00 – 7:00 pm: Registration & Networking
7:15 – 9:00 pm: Presentation


Science World at TELUS World of Science
1455 Quebec Street
Vancouver, BC


Early-Bird Rates
Timeline: April 14 – April 27
Members: $58 (only 25 avail.)
Members: $68 (only 25 avail.)

Rush Ticket Rates
Timeline: April 28 – May 11
Members: $68 (only 25 avail.)
Members: $78 (only 25 avail.)

Regular Rates
VIP: $110 (only 10 available)
Members: $78
Members: $88
Students: $48 (one rate only)
Collegiate: $43 (one rate only)

Register Now

There are a limited number of early-bird tickets available, and they’re only available until Monday, April 27, so book your seat today!

Want to be one of only 10 event VIPs? You’ll get reserved front row seats and the chance to mingle with our experiential experts. Book your VIP spot now.

Get the best deal…
Register today

Registration closes on Thursday, May 28 at 12:00 noon. Tickets can be purchased at the door, but only if available!

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