Jacqueline Simpson is a marketing director at Destination BC where she leads the Global Marketing Programs team responsible for integrated consumer marketing activities that inspire leisure travelers to choose British Columbia for their next vacation destination. She is proud to be part of the team that won the BCAMA’s 2018 Marketer of the Year and 2016 Content Marketing awards. Her 28-year career includes experience in operations, guest services, sales and marketing, including 15 years in private industry (real estate management, packaging, tourism) before joining Destination BC in 2006. Her professional passions are developing marketing strategy and using data to uncover meaningful and actionable consumer insights. Jacqueline holds a Bachelor of Arts Degree in Political Science (1989) and a Master of Business Administration (2000), both from UBC. On a personal note, Jacqueline has a sea to sky spirit and loves beach-combing (endlessly) and hiking in the alpine, and she’s an avid traveler both within BC (#explorebc) and internationally.