Jessica de Boer

Jessica de Boer is a senior brand and creative specialist at Destination BC where she takes a leading role in the ongoing evolution of the Super, Natural British Columbia brand strategy and helps drive global demand for BC as a tourism destination. Prior to Destination BC, Jess worked at a variety of communications agencies, most notably at global agency Edelman. As a Senior Director in Client Strategy, she undertook strategic communications planning and implementation for a variety of brands including Samsung, Telstra, Dubai Tourism, Audi and QuadReal. Her 15-year career in B2C marketing and communications has seen her wear many hats; however, core to her strengths is a focus on relationship building, brand building, creative planning, and project management.