BREAKFAST SPEAKER SERIES
Next Generation Digital Storytelling Panel
Experts claim that the shift towards storytelling and away from content is vital to the success of the digital marketing industry. After all, for a brand to truly resonate with its hyper-connected consumer, it needs to evoke emotion and tap into individuals’ personal beliefs and values.
Our senior storytelling executives will debate and discuss ways in which brands can inspire story co-creation through compelling narratives.
- Ashley Brookes, Senior Brand & Content Manager, HootSuite
- Matthew Nelson, Director of Digital Strategy, DDB Canada/Tribal Worldwide – Vancouver
- Addie Gillespie, Creative Director, DARE Vancouver
- Heron Hanuman, Principal, Double H Creative
Meena Sandhu, Head of Regional Marketing & Retail for ING Direct, will moderate the panel session.
WHEN & WHERE
Thursday, March 27, 2014
7:30 am – 9:30 am
Coast Coal Harbour Hotel
1180 West Hastings St., Vancouver
NEW BCAMA PROGRAM
BCAMA Directors’ Forum
We recently launched our new BCAMA Directors’ Forum – an exclusive roundtable group for directors and senior managers in the marketing industry. The Directors’ Forum meets prior to the Evening Speakers Series event each month for a discussion with that evening’s lineup of speakers.
2014 VISION Conference: A Marketer’s Play Date You Don’t Want to Miss!
It’s official: play is the new work. After all, it’s in our DNA to play. At Google, you can forego the elevator and just slide to the next floor; Zappos actively promotes its Happiness Culture where fun and “a little weirdness” are encouraged. Innovative companies and thought leaders who dare know that the formula for outstanding work comes through the freedom to play.
And play is exactly what we’ll be doing at the 2014 VISION Conference. Proctor & Gamble, Songza and Steam Whistle Brewing are just a few of the top names that will be at our important play date. Our playful experts will show you how less time spent in the sandbox of strategy can help your brand harness more creativity and possibilities.
We have new technology to take for a test drive, a roundtable series where we’ll explore some of the best marketing toys, an exhibitors’ playground, cocktails and a whole world more of marketing magic.
WHEN & WHERE
Wednesday, May 14, 2014, 8:00 am – 5:00 pm
Rocky Mountaineer Station, 1755 Cottrell Street, Vancouver
Are you ready to play? Register today and take advantage of our early bird rates. Ends March 28.
Marketer of the Year Nominations
The BCAMA is currently accepting nominations for the 2014 Marketer of the Year.
We’re on the lookout for BC’s newest star… a company that has gone the extra mile to create and execute an outstanding marketing strategy in 2013 with demonstrated results.
If you have someone in mind who you feel should receive this prestigious award, use the online form to nominate them. The deadline for submissions is 5:00 p.m. on Friday, March 14, 2014.