The BC Chapter continues to be one of the most highly-regarded chapters in the American Marketing Association (AMA) and this year is no exception. Our chapter has been awarded a special merit in programming at the 2013-2014 Chapter Excellence Awards. This recognition highlights the strong volunteer network that has been central to the development of a robust lineup of BCAMA programs.
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Get your career moving forward with the BCAMA Job Board
Looking for exciting new career opportunities in marketing? Browse the job postings at the BCAMA Job Board.
EMPLOYERS: Add your job opportunities and as a BCAMA member you qualify for a 25% discount on postings.
How to Repurpose Research for Killer Content Marketing
Content marketing inspiration is everywhere you look. For teams managing limited headcount and/or budget, it’s especially important to leverage various marketing activities across your organization and turn them into content opportunities.
You want to mine the gold in your own backyard, if you will.
This approach is what the content team at Oracle Marketing Cloud aimed to achieve with our ‘Journey to Modern Marketing’ campaign, a program that included a variety of content tactics, including high-value gated eBooks, videos, and blog posts.