2022 Marketer of the Year Awards Gala
Marketer of the Year + Marketing Excellence Awards
In 1971, the Beatles broke up, a house on Cambie Street cost $17,000 (with ample street parking!) and the BCAMA Marketer of the Year Awards Gala made its premiere debut as the biggest marketing award show in British Columbia. Many iconic British Columbian brands have since graced the stage, brands you loved way back, like Woodwards and BC Tel, along with brands you love today like Nintendo, London Drugs and BC Hydro.
More than 300 guests gathered at the Fairmont Hotel Vancouver on November 24, 2022 for the BCAMA 2022 Marketer of the Year Awards Gala celebrating British Columbia’s top marketers. The black-tie event, emceed by Global BC's Chief Meteorologist, Mark Madryga, marked the 50th anniversary of the gala and is the biggest marketing award show in British Columbia.
The 2022 Marketer of the Year award, recognizing the most outstanding integrated marketing strategy in the province, was handed to Destination Vancouver. The team received this honour for demonstrating marketing distinction through their agility in times of uncertainty; their collaboration with partners and the community; the breadth and creativity of their high-quality, interconnected marketing initiatives; and the outstanding results they achieved that helped inspire and rebuild Vancouver’s tourism economy. Destination Vancouver’s marketing efforts throughout the pandemic were shared during the team’s award acceptance, and the organization’s genuine pride and regard for both their team and city drew applause and emotion from the audience.
Winners of the annual Marketing Excellence Awards were also announced at the event.
These awards recognize excellence in marketing across six categories:
● Content marketing, storytelling and/or influencer marketing: Coast Capital for Keep her on the map
● Marketing on a shoestring: Full Circle First Nations Performance Society for Talking Stick Festival
● Business-to-business marketing: Colliers for CRE 2022 and Beyond
● Non-for-profit/cause marketing: CBC British Columbia for Food Bank Day
● Branding or rebranding: Vancity for Financial force for change
● Single integrated campaign (direct-to-consumer): TransLink for Tap in to win
2023 Marketer of the Year Award
Shortly, we’ll be announcing details of the 2023 Marketer of the Year Awards event, so stay tuned to this page to learn more about how to apply for the Marketer of the Year Award or one of the Marketing Excellence Awards.
We are looking for extraordinary volunteers to assist with the planning and execution of the 2023 event. Roles include the following and if you’re interested in volunteering, please reach out to us at firstname.lastname@example.org:
- Director, Marketer of the Year (member of the Board of Directors)
- Manager, Sponsorship
- Manager, Animations
- Manager, Speakers and Award Finalists
- Manager, Digital Marketing & Content
- Graphic Designer
- Manager, Volunteers
- And more!
In 2022, we were honoured to have the support of terrific sponsors showcased below. If you’re interested to sponsor the 2023 event, please contact us at info@BCAMA.com.
Modern Craft is a Vancouver-Canada based consultancy focused on helping marketing and customer experience leaders navigate complexity and create positive change. Founded in 2014 by a team of veteran agency leaders who saw a growing need for unbiased, expert advice on strategy, operations and technology, the Modern Craft team works with local and international organizations (such as Destination Vancouver, TransLink, St. John’s Ambulance, Destination Canada, Scholastic, The Wallace Foundation, and Teach For America) to help marketing teams and organizations achieve excellence.
Zulu Alpha Kilo stands out not just for being a BCAMA sponsor, but also for being a maverick global indie agency. Zulu was launched in 2008 by renowned Creative Director, Zak Mroueh. With a team of 150 employees across offices in Vancouver, Toronto, and New York, team members are called “Zuligans”, bringing to life the agency’s unique culture which is characterized a by passionate, entrepreneurial and fearless pursuit of ground-breaking ideas. Whether it’s building an entirely new brand platform, social content, advertising or an immersive digital experience, Zulu is a full service, next-generation agency with a track record of delivering breakthrough work and growth for brands. How can you not want to join us on November 24th for some shenanigans with the Zuligans?
Hemlock Printers is one of the largest and most recognized printing companies in North America, operating carbon neutral from their Burnaby, BC location. Hemlock Printers is committed to craftsmanship, continuous innovation and environmental initiatives leading them to produce the highest quality product with the lowest environmental footprint. They are trusted by top brands to deliver exceptional results every time including helping us create an elegant 2022 Marketer of the Year Awards Gala.
Global BC has been British Columbia’s leading television station for over 60 years. With its flagship broadcast Global News Hour at 6 with Chris Gailus and Sophie Lui and the only provincial 24-hour news channel, Global News: BC1, Global BC is the place more British Columbians turn to for local news than any other news stations. Global BC provides viewers with award-winning journalism, digging deeper to find the truths behind major issues that matter most to residents, and unique stories that they won’t find anywhere else. Global BC is providing the BCAMA with media support and an extra special emcee. Won’t you join us to find out who?!
Fleurs de Villes is a Vancouver-based luxury brand specializing in bespoke fresh-floral experiences and activations. Champion of experiential marketing in the form of large-scale floral installations, Fleurs de Villes brings brands and shopping districts to life through fresh-floral place-making, retail engagement, and collaborations with some of the world’s biggest luxury brands and entertainment franchises. Fleurs de Villes has produced 55 floral events in 23 cities in 4 countries, celebrating the talent of over 700 florists. And now, Fleurs de Villes is bringing their local floral talent, and authentic, engaging, and 360-degree experience to the 50th anniversary of the Marketer of the Year Gala Awards. You don’t want to miss this!
Threshold Studios is focused on helping BC businesses create engaging content that resonates with their target audience. They support their clients with an experienced pre-production team to help conceptualize a project vision, and an experienced team of videographers and editors to bring a project to life. They have the resources and expertise to simplify and streamline the digital content creation process. With a deep knowledge of all aspects of the content creation journey and a commitment to creative problem solving, they work in partnership with their clients to produce high-quality and engaging visual content which is why the BCAMA is excited to have Threshold Studios capture this special and historic evening on our behalf.
Hotel Zed is a hotel chain that always rebels against the ordinary. Named one of the most Instagrammable Hotels in the World by TripAdvisor, Hotel Zed’s three locations each have unique, retro-chic amenities that ensure you’ll NEVER be bored here. Our newest hotel in Tofino is a love letter to the 70’s with a shag carpet sunken living room, rainforest hot tub and barrel sauna, hidden arcade, mini-disco and so much more. And when you’re there – because you will be going there – don’t forget to swing by ROAR, a live-fire restaurant in the lobby that has the best happy hour and patio.
2010 Rocky Mountaineer
2011 Pacific National Exhibition
2012 Capilano Suspension Bridge Park
2014 Tourism Victoria
2015 A&W Food Services of Canada
2017 Skuna Bay Salmon
2018 Destination British Columbia
2019 BC Hydro
2000 HSBC Bank of Canada
2002 Rogers Video
2003 BC Lottery Corporation
2006 Coast Capital Savings
2007 White Spot
2008 Mr. Lube
2009 BC Hydro
1990 Nabob Foods Ltd.
1991 Air BC
1992 BC Children’s Hospital Foundation
1994 BC Hothouse
1995 Columbia Brewery
1996 Richmond Savings
1997 Boston Pizza
1998 TELUS Corporation
1999 Tourism BC
1980 Ste. Michelle Cellars Ltd.
1981 Nabob Foods ltd.
1982 Pharmasave Drugs Ltd.
1983 7-Eleven Food Stores
1984 Chevron Canada
1985 CP Air
1986 Expo ‘86
1989 BC Dairy Foundation
1971 Nissan Automobile Co.
1972 Somerville Delkin Ltd.
1973 Keg Restaurants Ltd.
1974 CP Air
1975 Hy’s of Canada Ltd.
1976 Tourism BC
1977 Scott Paper Ltd.
1978 Woodward’s Ltd.
1979 Bank of BC