Steve Mossop

President, Insights West

Steve Mossop is President of Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to public and private sector clients in Western Canada. Incorporated in the Spring of 2012, Insights West has 15+ employees and $3M+ in billings annually.  Insights West has publicly released over 350+ different opinion polls on topics diverse as municipal and provincial politics, bridge tolls, bike lanes, pipelines, charitable giving, road safety, cyber-bullying, employee satisfaction, social media habits, smartphone attitudes, COVID-19 impact, and has correctly predicted the outcomes of 23/24 elections we have covered.

Steve was previously President of Market Research Canada West within Ipsos-Reid for 17 years managing approximately 30+ client service staff in multiple cities. Steve is a frequent public speaker and media personality in British Columbia and makes regular appearances on News 1130, CKNW, CFAX, CBC, Global TV, CTV, and other media outlets as the spokesperson for Insights West. His accomplishments include launching Insights West to be the fastest growing BC market research company, winning BCAMA’s 2001 Marketer of the Year Award, and winning Business in Vancouver’s “Top 40 Under 40” award in 2006. Steve was chair of the BCAMA’s Senior Executive Program for four years, an exclusive group of BC’s top marketers that met once per month, and a member of EO Vancouver for five years.

Steve holds a Bachelor of Business Administration degree from Simon Fraser University with a concentration in Marketing, and is an avid beach volleyball enthusiast, hockey player, snow-boarder and mountain biker on this beautiful West Coast of ours.